MANILA, Philippines—Foldable smartphones have gained tremendous popularity in recent years, creating a buzz in global product launches. A comprehensive study by Counterpoint reveals several notable findings. Foremost among them is the projection that global shipments of foldable smartphones are expected to soar to 55 million units by 2025. This underscores the remarkable progress made by renowned smartphone brands in this fiercely competitive arena.
Leading smartphone manufacturers are strategically redirecting their focus towards the premium segment, where foldable smartphones have emerged as a transformative innovation, offering a distinctive consumer experience. OPPO, a prominent global smartphone manufacturer, is spearheading this revolution, with its significant contributions reshaping the foldable smartphone landscape.
The Expanding World of Foldable Smartphones
Image Courtesy of Counterpoint Market Research.
According to Counterpoint’s data, the global foldable smartphone market is poised for impressive growth, with a projected Compound Annual Growth Rate (CAGR) of 114% from 2019 to 2025. By 2025, global shipments are anticipated to reach a remarkable 55 million units, quadrupling the figures seen in 2022. In this dynamic and rapidly evolving market, smartphone brands have taken the lead, driving the industry’s expansion through continuous product diversification, technological innovation, and competitive pricing.
In 2022, China emerged as the dominant player, holding a commanding 26% share of the global foldable smartphone market, surpassing all other regions. Smartphone brands played a pivotal role in propelling growth, resulting in a remarkable 199% Year-over-Year (YoY) increase in foldable smartphone shipments in 2022.
OPPO’s Remarkable Impact on the Global Foldable Smartphone Market
OPPO has made significant contributions to the global foldable smartphone market. The introduction of the OPPO Find N series in 2021 redefined the foldable smartphone user experience. Their innovative approach extends to hardware, with the OPPO Find N2 Flip featuring an industry-leading Flexion Hinge, large cover screen, and exceptional charging speed. As a result, the OPPO Find N2 Flip captured a substantial share of the Chinese foldable smartphone market, totaling 22% when combined with the OPPO Find N2.
Foldable Smartphone Market Expansion and the Future
Image Courtesy of Counterpoint Market Research.
The ultra-premium foldable smartphone market is poised for substantial growth, with sales share expected to more than double globally, from 7% to 16% by 2025. This robust expansion underscores the immense potential within the premium smartphone segment, motivating leading global tech brands to extend their presence in international markets.
Furthermore, the APAC region has witnessed a remarkable 50% Year-over-Year (YoY) surge in foldable smartphone shipment share from 2021 to 2022, indicating a surging demand for such devices. Brands like OPPO have responded by introducing products like the Find N2 Flip to the region. The Find N2 Flip garnered significant attention in APAC, notably in Thailand, where it claimed the top spot in the foldable smartphone segment, capturing up to 55% market share in its debut month. This enthusiastic reception has spurred OPPO to further innovate in the foldable segment, producing high-value devices tailored to the needs of APAC users.
The Evolution of Foldable Smartphones
Foldable smartphones have undergone significant development over several generations. The next generation of foldable devices is poised to outperform traditional flagship phones in terms of overall performance, market share growth, and consumer demand. Smartphone brands are expanding their presence in international markets, driving this trend. OPPO, a pioneer in the field, is leading the charge with innovative hardware and software enhancements, reshaping the foldable smartphone landscape. As the market evolves, OPPO remains dedicated to delivering exceptional user experiences and pushing the boundaries of foldable smartphone capabilities.
OPPO recently launched its latest clamshell foldable, the Find N3 Flip, in the Chinese market on August 29, 2023, with plans to expand its availability globally. This new offering represents a significant step forward in the next generation of foldable smartphone innovation.
For the latest updates from OPPO, please visit the official OPPO Philippines website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.