MANILA, Philippines—Shopee is taking significant steps to empower Filipino Micro, Small, and Medium Enterprises (MSMEs) with the launch of #TatakPinoy International. This groundbreaking initiative is designed to break down barriers and enable local sellers to broaden their horizons by connecting with international customers.
Doing so, not only strengthens the global presence of Filipino brands but also provides a platform for Filipino entrepreneurs and artisans to showcase their talents and products to a worldwide audience, promoting Philippine culture, craftsmanship, and ingenuity on a global scale. Initially available in Shopee’s markets in Singapore and Malaysia, this program represents a vital stride in Shopee’s mission to empower Filipino businesses in the digital age, offering them opportunities for growth and expanded reach.
Image Courtesy of Shopee.
#TatakPinoy International is aligned with Shopee’s commitment to supporting Filipino entrepreneurs, fostering local economic growth, and creating sustainable opportunities for the MSME community. Shopee’s comprehensive set of services and features, including Shopee Live, Shopee Affiliates, and Shopee University, provide sellers with valuable tools and resources to launch and grow their e-commerce businesses, strengthen their brand presence, and build meaningful connections with key opinion leaders (KOLs) and buyers.
Vincent Lee, Head of Shopee Philippines, emphasized the company’s dedication to supporting local entrepreneurs, stating, “We’re excited about their potential to expand their presence globally through #TatakPinoy International. This underlines our unwavering dedication to fostering local economic growth and forging sustainable opportunities for our community of local MSMEs. We will remain committed to harnessing the transformative potential of technology to facilitate long-term growth for our Filipino sellers.”
In the near future, #TatakPinoy International will be available to all Shopee sellers, providing a seamless cross-border logistics support system. This system will enable Filipino sellers to connect with overseas buyers, with Shopee and its third-party logistics partners handling order processing and fulfillment. Sellers and brands can maintain their local selling experience while gaining access to a broader buyer pool and increased order volume, expanding their consumer base to Shopee users in other markets.
Shopee’s new program marks a significant milestone for the Philippine e-commerce market, aligning with the broader economic goals of the Philippines. It is poised to benefit local sellers, enhance cultural exchange, and promote collaboration across Southeast Asia.