adidas reimagines iconic sportswear staples with the launch of its Spring/Summer S20 Athletics collection, a capsule wardrobe aimed at for the next-generation athlete.The SS20 collection features contemporary sportswear designed for both men and women, by bannering functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear, and accessories that can be mixed and matched to create multiple distinctive looks.
The range includes a selection of pieces with relaxed silhouettes designed for stylized layering available in sports utility fabrics offering unrivaled comfort and freedom of movement. Functional detailing features throughout, including discrete woven pockets, customizable patches, and reversible apparel.
Paying homage to classic sports culture, the collection infuses favorite sportswear staples with modern design touches. From the exaggerated oversized iteration of the classic varsity jacket seen in the updated VRCT Jacket, to the integration of tribal patterns in the Urban Tiger Oversized Hoodie inspired by Thai Boxing, or the classic team color-blocking in the new Sports Dress, the collection takes new shapes and forms with bold prints, distinctive embroideries, and fresh silhouettes.
To celebrate the SS20 collection, adidas Philippines brought together a diverse collective of next-generation athletes, including actress Gabby Padilla, host and fitness coach Vince Velasco, professional basketball player Renzo Subido, UP Women’s volleyball player Kathy Bersola, and content creator and singer Nami Onuma.
Each of these Creators shared about their “moment of truth”— the moment that made them who they are and shows how they are made here. Just like the new SS20 athletics collection, these Creators represent the future of sportswear— establishing the game, the audition, the city where everything came together and where everything clicked into place.