MANILA, Philippines—Spotify’s RADAR program makes its triumphant return with an electrifying lineup of emerging artists set to define the musical landscape of 2024. Showcasing talents from diverse genres, RADAR embodies the dynamic spectrum of fresh sounds shaping today’s music scene.
This year’s roster boasts a captivating array of artists, including the rising stars of Pinoy Hip-Hop, Hev Abi, and Illest Morena, alongside OPM sensations Maki, Cup of Joe, and Dionela. Joining them are R&B virtuosos Jason Dhakal and Denise Julia, indie darlings Ysanygo, and Bicol’s pride, dwta. Completing the lineup is the return of P-Pop sensations BINI.
Image Courtesy of Spotify.
Entering its fifth year, RADAR continues to serve as a launching pad for emerging talent, propelling them toward the next phase of their musical journey. With a lineup as diverse as it is talented, these artists are poised to captivate audiences worldwide, representing the rich tapestry of musical innovation in the Philippines.
“Spotify is dedicated to capturing the ever-evolving intersection of music and culture. Through RADAR, we are thrilled to spotlight the incredible array of emerging talent in the Philippines, spanning a multitude of genres. There’s something for every listener to discover, and we are committed to nurturing these artists as they journey towards global recognition,” remarked Kossy Ng, Spotify’s Head of Music, Southeast Asia, reaffirming Spotify’s steadfast commitment to artist development and the global amplification of Asian music.
Images Courtesy of Spotify.
Spotify’s diverse playlist ecosystem and custom initiatives have become pivotal in amplifying artists’ voices, fostering deeper connections with existing fans, and introducing their music to new listeners globally. Since its inception in 2020, RADAR Philippines has witnessed an exponential increase in streams, surpassing expectations with more than a twofold growth.
Images Courtesy of Spotify.
Over the past year, RADAR Philippines’ playlist has attracted streams from a myriad of regions including the U.S.A., Canada, the U.A.E., and Singapore, expanding the reach of featured artists to a global audience. Notably, last year’s RADAR artist, R&B sensation DENȲ, experienced an extraordinary 471% surge in her fanbase, while singer-songwriter mrld witnessed an impressive nearly 260% rise in monthly streams during her second year with the program.
This burgeoning support for emerging Filipino talents has ignited excitement among the 2024 RADAR artists as they prepare to elevate their music to new heights.
Image Courtesy of Spotify.
“I am deeply honored to represent my hometown, Bicol, through my music. Being selected for the RADAR program not only amplifies my music to a wider audience but also allows me to showcase the rich cultural heritage of Bicol on a grander stage,” expressed dwta.
“My goal is to leave an indelible mark on people through my music, showcasing my creativity and distinctive musical style. Being a part of RADAR ignites my passion to push the boundaries of my artistry even further,” added Hev Abi.
Stay tuned and delve into the vibrant realm of Filipino music with specially curated and exclusive content on RADAR Philippines. From the raw intensity of “Faded (Raw)” by Illest Morena to the soul-stirring melodies of “Saan?” by Maki, and the evocative storytelling of Baguio encapsulated in “Estranghero” by Cup Of Joe, the RADAR Philippines playlist is a treasure trove of the freshest Pinoy sounds you simply cannot afford to miss.