MANILA, Philippines—Introducing a fresh twist to the world of Scotch Whisky, Johnnie Walker welcomes you to indulge in the vibrant essence of Johnnie Walker Blonde. Crafted to illuminate your taste buds with its sweeter profile, this blend is tailor-made for those memorable sundowner gatherings with cherished friends. It’s an invitation to embrace the unexpected—a whisky that dances with lightness, setting it apart from the traditional Johnnie Walker repertoire.
Images courtesy of Johnnie Walker Philippines
Hydra Bersales, Diageo Philippines Innovations Marketing Manager shares how Johnnie Walker embodies a spirit of constant evolution.. “Johnnie Walker is a brand built on a philosophy of progress that constantly pushes boundaries. Johnnie Walker achieves this with the launch of Johnnie Walker Blonde, a blend that’s made for curious Scotch lovers or those who are only beginning to discover whisky.”
(From left) Merell Beltran, Marketing Manager for Culture & Advocacy for Diageo Philippines; Oliver Brandwood, Innovations Commercial Director for Diageo APAC; Hydra Bersales, Innovations Marketing Manager for Diageo Philippines; Rian Assidao, Diageo Philippines Brand Ambassador. Image courtesy of Johnnie Walker Philippines.
Vibrant with subtle fruity undertones and a velvety vanilla finish, Johnnie Walker Blonde is meticulously blended from a harmonious mix of wheat and fruity malt whiskies. While maintaining the hallmark depth of flavor expected from Johnnie Walker, Blonde boasts a versatility that encourages experimentation. Whether sipped neat or mixed into a refreshing cocktail, its full-bodied character bursts to life, adding a delightful twist to any occasion.
The arrival of the freshest Blonde in town
Images courtesy of Johnnie Walker Philippines
From January 25-28, Capitol Commons Park in Pasig transformed into a vibrant haven, inviting guests to immerse in the sweet, sunny world of Blonde. Games and activities brought to life the essence of the “Made to be Mixed” philosophy embraced by Johnnie Walker Blonde.
At the heart of the festivities, the Johnnie Walker Blonde Bar beckoned guests to craft their very own cocktail creations in a display of versatility of Johnnie Walker Blonde paired with an array of mixers. Whisky masterclasses provided an opportunity for enthusiasts to delve deeper into the vibrant flavors of Blonde and learn how to elevate their cocktail game.
Images courtesy of Johnnie Walker Philippines
The bar boasted of an enticing selection of new mixes, featuring the signature citrusy Johnnie Walker Blonde with Lemon Soda, the playful Johnnie Walker Blonde Tropical Slushie offering a frozen burst of sweet and fruity layers, and the indulgent Johnnie Walker Blonde Wintermelon Highball, boasting of a rich, roasted caramel flavor.
Filipino alternative pop favorite Dilaw taking on the stage. Image courtesy of Johnnie Walker Philippines.
Singer-songwriter Timmy Albert graces the launch of Johnnie Walker Blonde with a number of songs. Image courtesy of Johnnie Walker Philippines.
Adding to the ambiance, true to a signature Johnnie Walker celebration, indie-pop sensation Timmy Albert and Filipino rock favorites Dilaw set the stage ablaze, while Orange Juice Asia’s MANILAJUNKIE and Marco Pedro set the night aglow on January 25. R&B crooner Maki and indie-alternative darlings The Nameless Kids serenaded crowds on January 26, with DJ Roy de Borja bringing the beats to close out the evening.
Prepare to embark on a journey into the brighter, sweeter side of Scotch Whisky and get your hands on Johnnie Walker Blonde. Available online through Shopee and Lazada, as well as in leading supermarkets nationwide, it’s time to walk on the bright side with Johnnie Walker Blonde!
Sip smartly and drink responsibly! Dive into the world of alcohol awareness at DrinkIQ.com and drink with wisdom.