MANILA, Philippines—Celebrating the vibrance of today’s youth is one thing that cannot leave out style and functionality. The recent opening of G-SHOCK at High Street and the launch of its Youth Collection just scream that. Joined by some of the country’s esteemed media and stylish influencers, the brand elevated the celebration of its two milestones with a high energy, street-art inspired event.
“We are continuously evolving as a brand in pursuit of greater toughness and design that match the effortless style of consumers today,” shared Ms. Isabella Concepcion, Head of Marketing of CSC-Time, Inc.
The event launched three collections from G-SHOCK and BABY-G that embody individuality, style, and self-expression and highlighted the watches’ stylish design and functionality.
“Casio has developed the new G-Shock and Baby-G lines to cater to the young generation who live active lifestyles and those who do not compromise their style. They do not want to fade in the background: they want to express themselves and in doing so, they make great impressions. In other words, they stand out,” said Mr. Sena Kuroda, Sales Manager for Timepiece of Casio.
A Powerful Impact
Images courtesy of G-SHOCK
As striking an impression as the G-SHOCK itself is made by the first collection, Time Distortion. Time and space are humorously distorted by the patterns printed on the band and dial. These clocks will transport you to the world of science fiction thanks to their vivid fluorescent colors.
The DW-5900TD with its triple graph design, the DW-6900TD with its distinctive front button design, and the classic digital DW-D5600TD are available in Time Distortion designs. On your wrist, there is a time warp.
The X-Girl Experience
Images courtesy of G-SHOCK
Both BABY-G and X-Girl are two real street-style brands for girls born at the height of street fashion in 1994. X-Girl offers Real Girl’s clothing inspired by music, culture, sports, and many other street scene elements.
This collaboration with BABY-G reaches back to the vaporwave Internet meme of the early 2010s with the iconic BGD-565XG dressed in polarized neon colors for a vintage virtual feel.
It features a translucent light blue band finished in purple pearl coating that is paired with a polarized watch face in colors that dance and float with each tilt of the wrist. X-girl is front and center in special design touches.
The band loop bears the X-girl symbol, which also comes up on the display when you press the light button. Mike Mills’ iconic face logo for the company is also engraved on the case back.
With the BGD-565XG, you can also customize the look of your watch to fit your personal style by switching out the bands and adding an adjustable black resin bezel. You get the whole X-girl experience on your wrist.
The Spirit of the Street
Images courtesy of G-SHOCK
The Street Spirit line of watches takes the G-SHOCK form as its canvas. If you’re a fan of street art and street culture, then this is the perfect timepiece. Splashed boldly across the bezel and band, these street-savvy designs deliver original graffiti art that crushes in any fashion scene.
You can choose between the DW-5000SS’s recognizable case, the GM-5600SS’s and the GM-2100SS’s metallic bezels, and the GA-110SS’ and GX-56SS’s enormous cases. Regardless of the style you choose, they all have cool, multicolored embellishments. Great if you wish to stand out while still looking stylish. Take it to the streets with creative graffiti art on your wrist.
Get in The Movement
The Time Distortion Collection and the BABY-G x X-girl Collaboration model will be available in stores starting in mid-December, while the Street Spirit Collection is already in stock. Visit G-SHOCK High Street and any G-SHOCK location to see these three collections. Every day from 10:00 am to 9:00 pm, stores are open.
Find the Youth Collection timepiece that best fits your style while you shop, hang out, and take part in the movement with G-SHOCK and BABY-G.