MANILA, Philippines—ASICS makes a dynamic entrance into Manila’s bustling sports and fitness scene with the debut of its pop-up store situated at SM Mall of Asia, Ground Floor, North Entertainment Mall. Encompassing a generous 60 square meters, this innovative retail space proudly presents an array of footwear, apparel, and accessories spanning across the Performance Run, Core Performance Sports, and SportStyle categories.
Designed with a focus on simplicity, the ASICS pop-up store offers a sleek, minimalistic platform that epitomizes the brand’s dedication to clarity and functionality. Its adaptable environment ensures swift adjustment to evolving customer needs and market trends.
Image Courtesy of ASICS.
Mr. Gabriel Yap, Senior Regional Marketing Director of ASICS SEA, expressed, “The Philippines has always been a vital market for ASICS, and we are honored to witness significant growth in the country, earning loyalty, trust, and support among our customers. Whether it’s a pop-up or a permanent space, every new store opening is a momentous occasion for us, solidifying our brand’s expansion and reinforcing our commitment to providing customers with more options and accessibility to our diverse range of products.”
Image Courtesy of ASICS.
ASICS maintains the dynamism of the pop-up store, aligning with the brand’s proactive approach to market leadership. Moreover, the brand takes a significant stride toward sustainability by integrating eco-conscious practices and materials into the store, showcasing its dedication to environmental responsibility and global community contribution.
This flagship store introduces the new NOVABLAST TM 4 and the upcoming GEL-NIMBUS TM 26, offering local runners the opportunity to test and purchase these state-of-the-art shoes. For aficionados of SportStyle, the store boasts an exciting assortment, featuring the latest GT-2160 TM and GEL-TERRAIN TM, alongside the timeless classic Japan S TM collection.
Moreover, the pop-up store offers sports enthusiasts a preview of the innovative concepts leading to the grand opening of ASICS’ new flagship store in September 2024, promising an unforgettable event and unveiling one of the largest ASICS outlets in the Philippines. With an extensive array of the latest collections, the store guarantees an exhilarating shopping experience like never before.
Stay updated by following ASICS Philippines on their official website, as well as their Facebook and Instagram channels: Website: http://asics.com.ph/, Facebook: https://web.facebook.com/ASICSPhilippines, Instagram: https://www.instagram.com/asicsph/.