ICYMI, footwear legend, adidas has just launched what is touted as the “world’s most innovative and responsive running shoe yet- the Ultraboost 20. In Manila, to welcome and celebrate this introduction, running athletes and supporters of the brand collected at the Ultraboost 20 Space Race Manila held in Bonifacio Global City.
The Ultraboost 20 is the result of a partnership between adidas and the International Space Station (ISS) U.S. National Laboratory. Each element of the shoe was designed for a specific performance-driven function. Runners are now able to boost their run with the Ultraboost 20’s completely new and innovative suite of performance benefits—Primeknit with TFP, Optimized Boost, Stretchweb, and Torsion Spring.
Together with adidas Runners Manila, adidas put these performance-driven functions to the test, preluded by a number of sessions aimed at maximizing one’s running experience with the brand’s latest release.
The first portion of the event gave runners the opportunity to better understand their running strengths and opportunities through the Performance Quotient assessment sessions. Highlighting and acknowledging factors that limit one’s performance improves motivation and facilitates the effectiveness of high return on investment for personalized recommendations. Anthony Pangilinan, Jo Sebastian, Cam Lagmay and Aaron Azreg, and Steph Yee spoke to the runners about Mindset, Nutrition, Movement, and Recovery respectively. Each session was set with a purpose:
Aaron Azreg 
Anthony Pangilinan 
Cam Lagmay 
Joe Sebastian
Mindset – A sport-related motivational talk that helped strengthen the mind and enhance willpower.
Nutrition – A session that informed runners the how-to’s of making healthy meals.
Movement – An engaging exercise to improve mobility that runners can continually practice during workouts and runs.
Recovery – An exploration of possible tools for recovery expounding on its benefits and importance.
To cap off the event, runners went through the District Chase Challenge, a 5 KM group race using the District Race app, which allows runners to explore the city using augmented technology. In a group of three, runners had to collect points by checking in at various locations. The three fastest teams per race category won medals and products from adidas.
“We’re so excited to launch the Ultraboost 20 at the UB20 Space Race Manila because it’s the perfect avenue for runners to holistically learn and maximize their potential to reach their fitness goals,” said Jen Dacasin, Brand Communications and Sports Manager.
Follow the conversation on Instagram and Facebook through the tags #ULTRABOOST and @adidasrunning. Take innovation to another level with adidas Runners Manila in its free running and training sessions every week. Check and join the adidas Runners Manila Facebook group for more updates.