MANILA, Philippines—During Paris Photo 2023, a prominent international art fair focusing on photography, OPPO, a global technology brand, and iconic camera manufacturer Hasselblad revealed their collaboration on the upcoming HyperTone Camera Systems set to debut in 2024.
Beyond aesthetics, these systems will revolutionize computational photography, marking a new era in mobile imaging. The first rollout of the HyperTone Camera Systems is slated for future Find series flagships, promising users an unparalleled mobile imaging experience.
Image Courtesy of OPPO.
OPPO Imaging Director Oliver Zhang expressed satisfaction with the positive reception of the Find X6 Series, attributing it to the HyperTone Camera System’s aesthetic focus. The Find N3 Series extended flagship-level imaging to foldables. Zhang is pleased to announce the evolution of the collaboration with Hasselblad, combining classic aesthetics with mobile technology to create a tailored aesthetic system for mobile imaging.
Image Courtesy of OPPO.
Anticipated for 2024, the next-generation HyperTone Camera Systems and Hasselblad camera experience aim to set new industry standards, building on their successful partnership.
Image Courtesy of OPPO.
Hasselblad Global Marketing Manager, Bronius Rudnickas, applauds OPPO’s mobile imaging advancements and highlights their joint effort in creating the next-gen HyperTone Camera Systems. The collaboration promises enhanced image quality and stylized experiences, surpassing typical mobile phone capabilities, with results expected to be unveiled next year.
OPPO leads a mobile imaging revolution with a focus on aesthetics
As a trailblazer in mobile imaging, OPPO is revolutionizing the field by prioritizing aesthetics over industry norms. This innovative approach aligns the objective technical process with users’ subjective aesthetics. The Photography Aesthetics Feature Quantification Lab comprises 10% photography technicians, 50% professional photographers, and 40% color experts.
Through meticulous feature breakdown, strategic planning, and precise tuning, OPPO has established a groundbreaking photography technology development system, ushering in a new era in computational photography.
HyperTone Camera System
OPPO’s HyperTone Camera System, featuring the All Main Camera System, Image Engine, and ProXDR Display, provides end-to-end imaging capabilities for flagship experiences. Beyond the Find series, it extends to various OPPO products, ensuring consistent quality. The system introduces the industry’s first All Main Camera System, offering high-quality images day or night.
The HyperTone Image Engine prioritizes aesthetics, reducing digital artifacts and enhancing clarity by 30% with features like the Extra HD Algorithm. The ProXDR Display, recording 12 million pixels’ brightness, delivers up to eight times more on-screen dynamic range for a realistic photo viewing experience. OPPO is working on ProXDR compatibility with the Ultra HDR standard.
Hasselblad Portrait Mode
Hasselblad Portrait Mode, a cutting-edge innovation in computational photography, stands out as a leading industry feature, prioritizing aesthetics. Utilizing the HyperTone Engine, it delicately adjusts tones for a three-dimensional portrait, avoiding excessive brightening and preserving light and shadow details. The optimization with 45 times more skin tone colors ensures accurate skin tones, while the Bokeh Flare Portrait delivers a cinematic bokeh effect simulating optical out-of-focus effects.
Photography captured with OPPO phones at Paris Photo
In 2023, OPPO’s imagine IF Project aimed to push mobile imaging boundaries globally. The OPPO imagine IF Photography Awards 2023 received 700,000+ submissions from 51 countries. At the 26th Paris Photo event (November 9-14, 2023), OPPO, the sole smartphone participant, showcased outstanding images, including those from world-class photographers and award winners.
OPPO’s presence promotes cross-cultural communication, revealing new possibilities in mobile imaging. Renowned figures like Tina Signesdottir Hult, Wang Jianjun, Yin Chao, and Ahei Huan, attendees at Paris Photo, witnessed their work presented for the first time, shot using OPPO phones.
Celebrate the Season with OPPO Philippines
Spread joy and relish exclusive deals when you buy OPPO smartphones this Christmas. Maximize special discounts, freebies, exclusive perks, and festive offerings until January 7, 2024, for a more joyful and meaningful celebration.