MANILA, Philippines—Coca-Cola unwraps its highly anticipated festive campaign, kickstarting the holiday season with the online film ‘The World Needs More Santas,’ celebrating the spirit of Santa Claus in all of us. The iconicity of Santa symbolizes kindness, generosity, and goodwill, embodying acts like helping a neighbor or sharing a Coca-Cola.
To herald the season, Coca-Cola brings back the cherished Christmas Caravan/Truck Tour, marking the start of Christmas festivities. Beginning at the Bonifacio Global City (BGC) Parade on November 25, the iconic Christmas Caravan will traverse regional destinations throughout December, spreading Christmas cheer with surprises and gifts, including the possibility of a lechon!
Image Courtesy of Coca-Cola.
Continuing a nearly three-decade tradition, the Coca-Cola Christmas Caravan remains a tangible icon of the holiday season globally, inspiring friends and families to come together over Coca-Cola while enjoying festive fun.
Image Courtesy of Coca-Cola.
Embracing the theme of Christmas kindness, Coca-Cola Philippines donates Php 500,000 to a chosen charity and collaborates with YouTuber Adam Alejo on a donation drive for his community, culminating in a festive celebration prepared by chef Ninong Ry.
Image Courtesy of Coca-Cola.
Adrian Manlapig, Marketing Manager for Coca-Cola Trademark, Coca-Cola Philippines, emphasizes the brand’s belief in the magic of Christmas lying in the spirit of giving. Encouraging Filipinos to be their own Santas, he invites them to spread joy through simple acts of kindness during the holiday season.
Discover how you can be a part of this magical Christmas celebration by following the official Coca-Cola Philippines channels: Facebook, Twitter, Instagram, and https://coca-cola.com.ph.