MANILA, Philippines—Listerine achieves success at the 59th Anvil Awards, securing the prestigious Silver Anvil in the Health & Wellness category for its impactful #FightMouthAging PR Campaign. Recognizing excellence in programs promoting health and overall wellness through public relations, the winning campaign utilized strategic partnerships, engaging Key Opinion Leader (KOL) content, and outreach efforts that resonated with diverse audiences.
Listerine’s initiatives, ranging from informative social media campaigns to interactive community events, effectively conveyed the importance of oral care in maintaining overall health. Addressing a critical concern, the campaign counters the misconception that tooth loss is a normal part of aging.
Image Courtesy of Listerine.
By educating Filipinos on the possibility of maintaining a healthy mouth as they age through proper oral hygiene practices, including brushing, flossing, and using Listerine, the campaign aims to combat prevalent issues such as gum disease and tooth loss.
Image Courtesy of Listerine.
Miggy Gamboa, Marketing Manager for Oral Care at Kenvue Philippines, expressed excitement at the recognition, stating, “We are thrilled and honored to have been recognized by the Public Relations Society of the Philippines for our Listerine #FightMouthAging Campaign.” Gamboa emphasized the campaign’s goal to inspire and educate Filipinos on the transformative impact of good oral hygiene, making healthy smiles that last a lifetime achievable.
The 59th Anvil Awards, an annual event hosted by the Public Relations Society of the Philippines, acknowledges outstanding Public Relations Campaigns and Tools across the industry.