MANILA, Philippines — To commemorate 200 years of smooth drinks and classy evenings, Johnnie Walker is unveiling a bold, brand new bottle design for three of its iconic blends. For a limited time only, Johnnie Walker Red Label, Black Label, and Gold Label Reserve will come in an eye-catching look to celebrate the iconic brand’s inspiring 200-year journey.
In 1820, John Walker first threw open the doors to a small grocery store in rural Scotland. From its humble beginnings to its steady progress to the four corners of the world 200 years later, Johnnie Walker celebrates the incredible journey to being the world’s #1 Scotch whisky with the Johnnie Walker 200th Anniversary Limited Edition Design Bottles.
“It’s been a remarkable journey for Johnnie Walker – an inspiring success story that will stand the test of time. But the path to progress doesn’t stop here,” shares Jam Penas, Brand Manager of Johnnie Walker at Diageo Philippines. “With the Johnnie Walker 200th Anniversary Limited Edition Design Bottles we also look forward to the next 200 years – more years of walking forward and inspiring progress, making our way to more big occasions and everyday celebrations around the Philippines and globally, as we have done for the past two centuries.”
Johnnie Walker Red Label 1L
Johnnie Walker Red Label is a fiery dance of subtle spice and fruitiness. The Pioneer Blend delivers sweet smoke that crackles with sparks of cinnamon, as honey cascades over fresh fruit and pepper bursts through crisp apple. With hints of fresh apple, pears, and spice, Johnnie Walker Red Label’s zesty finish is fit for every moment.
Johnnie Walker Black Label 1L
Johnnie Walker Black Label is the perfect drink to unwind after work on week days, and to enjoy on weekends. Its rich, smoky character is perfectly balanced with dark fruit notes from European oak sherry casks, vanilla spice, a signature smokiness. It tastes great on its own, but if you’re up for something new, try the Johnnie & Lime – a delicious and easy-to-make highball made using 1 part Johnnie Walker Black Label, 3 parts lemon lime soda, lots of ice, and mint as garnish.
Johnnie Walker Gold Label Reserve 1L
For birthdays or everydays, savor the sweet and honeyed goodness of Johnnie Walker Gold Label Reserve. Fittingly called the Celebration Blend, this vibrant liquid skillfully combines rich fruit, vanilla, and cream.
Get Johnnie Walker 200th Anniversary Limited Edition Red Label at SRP PHP 685.00; Black Label at SRP PHP 1440.00; and Gold Label Reserve at SRP 2,069.00, available in all leading supermarkets nationwide and select e-commerce specialty stores.
Johnnie Walker X SYF
As part of its 200th year anniversary celebration, Johnnie Walker has partnered with popular local streetwear brand Support Your Friends (SYF) to produce limited edition merch inspired by the Johnnie Walker 200th Anniversary Limited Edition Bottle.
Merging SYF’s aesthetics with Johnnie Walker’s timeless bottle and brand look, the result is a modern and eye-catching design that is not only interesting, but exciting to wear and bring as well. The Partnership has resulted in three merch items, a shirt, a tote bag, and a bucket hat, that fans of both Johnnie Walker and SYF dare not miss.
“While we have continued to stand by the same ideals when it comes to the quality and craftsmanship of our blends, Johnnie Walker has kept its two-century legacy alive and fresh with its continued pursuit of innovation and collaboration,” shares Merell Beltran, Diageo Philippines Marketing Manager for Culture and Advocacy. “With this partnership with SYF, we want to pay tribute to our iconic blends in a modern, relatable, and wearable way.”
Get the Johnnie Walker x SYF shirt at SRP PHP 1,200.00; the tote bag at PHP 850.00; and the bucket hat free with every purchase of the Johnnie Walker Black Label 200th Anniversary Limited Edition Design Bottle, all available only while stocks last at syf.ph.
For more information, check out the Johnnie Walker Facebook page at Facebook.com/JohnnieWalkerPH.
Do not forward to those below the legal drinking age. Drink responsibly. Visit Diageo’s global responsible drinking resource, www.DRINKIQ.com to learn more information, initiatives, and tips on responsible alcohol consumption. Take the Drink IQ quiz at http://bit.ly/DrinkIQPH.