MANILA, Philippines—Gathering hundreds of Filipino hair professionals, the L’Oréal Professionnel Manila Hair Show 2023 unfolded at the Okada Manila Main Ballroom on July 25. A celebration of the latest hair innovations, techniques, and trends, the event resonated with the brand’s commitment to creating beauty that resonates worldwide.
L’Oréal Professionnel, the flagship professional hair brand of L’Oréal, orchestrated the Manila Hair Show to offer a platform for hair experts to elevate their skills. Attendees, encompassing media, key influencers, and professionals, immersed themselves in cutting-edge hair advancements.
The show spotlighted two esteemed hair artists: L’Oréal Professionnel India Artistic Ambassador Raman Bhardwaj and L’Oréal Professionnel Global Ambassador Min Kim. These leading figures in the hair world not only showcased their latest creative expressions but also imparted techniques and insights that elevate both individual and salon experiences.
Images Courtesy of L’Oreal Professionnel.
L’Oréal Philippines Professional Products Division General Manager Brian Duruin inaugurated the event, underscoring the new vision and mission of L’Oréal Professionnel. “The brand is vigorously advancing its mission to elevate the salon industry, recognizing the necessity of self-revolution for future leadership. L’Oréal Pro represents true professionalism, pioneering hair technology, and a drive to uplift and empower every woman and stylist.”
Images Courtesy of L’Oreal Professionnel.
During the event, Raman and Min displayed their artistic excellence as models took to the runway with transformed hair. Showcasing various hair colors, styles, and techniques, the models sported sleek and edgy ensembles. Raman and Min conducted a revealing demonstration, illustrating their application of hair techniques on the runway models.
Raman Bhardwaj with his models 
Min Kim with her models
Images Courtesy of L’Oreal Professionnel.
Iconic hair creations by Raman Bhardwaj and Min Kim
Iconic hair creations by Raman Bhardwaj and Min Kim
Iconic hair creations by Raman Bhardwaj and Min Kim
Images Courtesy of L’Oreal Professionnel.
Raman Bhardwaj, the enduring L’Oreal Professionnel artistic ambassador from India, presented his works featuring the new iNOA, the brand’s luxurious ammonia-free color solution. “iNOA not only delivers vibrant, full-coverage color sans ammonia but also offers a luxury salon experience, from hair diagnosis to the final look and post-color care,” he shared.
Raman Bhardwaj, L’Oréal Professionnel Artisitc Ambassador for India
Image Courtesy of L’Oreal Professionnel.
Min Kim, a master colorist and French balayage educator based in New York, portrayed how hair color and style can empower Filipinos with confidence. “As hair professionals, our role is to help individuals express themselves through their hair, employing various techniques and methods,” she explained.
Min Kim, L’Oréal Professionnel Global Ambassador
Image Courtesy of L’Oreal Professionnel.
The event also showcased the iNOA corner, where guests delved into L’Oréal Professionnel’s ammonia-free permanent hair color suitable for diverse hair types and needs. The exhibit spotlighted the brand’s extensive portfolio, encompassing top-notch hair color and care solutions like Blond Studio 8, a high-performance lightening powder, Metal Detox, a Glicoamine-powered product to halt hair breakage and color shift, and Dia Light, a groundbreaking acidic gloss color to neutralize undertones post-lightening and refresh lengths post-coloring.
Concluding the event, hosts Issa Litton and Issa Delos Santos expressed gratitude to the attending hair professionals, praising their efforts to reshape hair in the nation. “Let’s stride into the future, propelling ourselves towards sustainable, science-driven innovations,” they remarked.
L’Oréal Professionnel brand booth
Image Courtesy of L’Oreal Professionnel.
Following the L’Oréal Professionnel Manila Hair Show 2023, a comprehensive hair transformation masterclass led by Min Kim took place on July 26 where invited guests had the opportunity to glean insights directly from the experts through a live demonstration and Q&A.