MANILA, Philippines—Prepare for enchantment as Coca-Cola® introduces Win Metawin – the Asian superstar, actor, and model – as their inaugural ASEAN Brand Ambassador for “A Recipe for Magic,” the brand’s captivating new campaign. Launched globally in May, this platform is poised to enchant shared meals, celebrating the heartwarming human bonds forged when people gather around the table.
With Win Metawin as the driving force, the Coca-Cola “A Recipe for Magic” campaign aspires to kindle a desire not only for delectable food and drinks but also for crafting cherished, magical moments with loved ones through shared dining experiences.
For Win, mealtime holds a special significance. “Meals occupy a special place in my heart. Many of my cherished family memories unfolded at the dining table during my childhood. These moments allowed me to gather with family or friends, sharing their life stories. Meals are genuinely magical to me.”
Image Courtesy of Coca-Cola.
As an avowed food enthusiast, Win will collaborate with Coca-Cola to reveal his very own ‘Recipe for Magic’ to fans and the broader community through a range of engaging activities, including an online film, social media interactions, and diverse media engagements.
Spanning Southeast Asia, the ‘A Recipe for Magic’ campaign will showcase Win’s infectious charm across the Philippines, Thailand, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore.
“We are thrilled to welcome Win Metawin into the Coca-Cola family. Throughout his journey, Win has experienced firsthand how moments turn magical when people unite. With our shared affinity for food and human connections, we eagerly anticipate sharing his personal recipe for magic with his admirers across the region,” shared Baron Magtanong, Marketing Manager, Coca-Cola.
This campaign embodies ‘Real Magic,’ the Coca-Cola global brand philosophy, rooted in the belief that whether mundane or meticulously planned, meal moments transform into magic when savored together. It’s the simple concoction of the right elements – good company, delectable fare, and an ice-cold Coca-Cola.
Witness Win’s Coca-Cola endeavors by following us on our official pages: Facebook, Instagram, and Twitter, or explore www.coca-cola.com.