Global smart device brand OPPO partners with some of the biggest names in social media to kick off the #UnlimitedMeInPortrait Challenge, aiming to help push people to express themselves more and empower them to show all of their facets on the feed.
Brand & Campaigns
To bring back the energy everyone needs, Berocca launches a new summer campaign featuring a slew of fun activities targeted to help everyone recharge and bounce back.
Pet owners are very much familiar with the dedication and desire one has in raising and taking care of their pets, wanting their furry friends to live their best lives. With this, cat owners will be glad to hear that Maxime, which creates high-quality and premium dog food, is introducing a new line of Cat Food, giving more opportunities for quality care to our feline companions.
With the lines of home and work-life being blurred brought about by the pandemic, for most families fathers have had difficulty in finding quality time to spend with their loved ones. Because of this, Oreo invites dads to take a step back and spend time with their kids through #OREOSaveDads dance challenge!
Premium Philippine single island rum Don Papa Rum unveils their latest global lifestyle cocktail campaign, “Manila Disco,” in celebration of the allure and glamour of night-life as well as the sparkling glow of a season filled with joyous abandon and anticipation.
International gaming developer MOONTON Games launches new campaign ” Tear It Off – Everyone Is Awesome” with the goal to break down various stereotypes associated with female gamers as well as the preconceived notions surrounding LGBTQ+ players facing discrimination.
Coach announces actor Yoon Chan-young as the house’s first ambassador for Korea. Beginning with the Spring 2022 season, Coach’s partnership with Chan-young will include advertising campaigns for its products such as leather goods, ready-to-wear, and foot wear. Chan-young’s debut sees himself introduced clad in Coach’s Spring 2022 denim signature ready-to-wear and Hitch backpack.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces 3.15 Consumer Day, the first mega sale of the year. 3.15 Consumer Day will bring the excitement of Shopee’s year-end festivals to all users, providing all the more reason to celebrate and ample opportunities to reward themselves as they prepare for the year ahead.
Anne Klein kicks off its Spring 2022 campaign with supermodel, actress, and activist Joan Smalls. Debuted during the New York Fashion Week, Smalls is featured in a See It Now, Buy It Now lookbook and video presentation on the CFDA’s Runway 360 digital platform.
22-year old Chinese Actor Leo Wu is announced as LOEWE’s newest brand ambassador for the global fashion house. With prominence in various Chinese box office hits and TV dramas along with a loyal following for his sports and outdoor vlogs, we can only wait in anticipation and excitement of what this collaboration will bring to the brand.