In a video launched in its social media channels, rock royalty Jett Pangan brings an iconic song sung in an unfamiliar territory. The legendary musician revives “Salamat” in a tribute video highlighting meaningful connections in the time of COVID-19.
Produced by Smart Communications, The Dawn’s iconic frontman breathes new life to the song, stripping down its original rock arrangement of the song for a more calming, but moving version of the late ’80s classic.
For Pangan, revisiting this song during this difficult time was, at the very least, emotional, reminding him of life’s simple constants. “Recording ‘Salamat’ in this context was a lot more emotional. It reminded me of just how important it is to feel support from family and friends in a very trying time even if we’re apart.”
He continued, “There was a sense of comfort knowing that even if I’m physically limited to do ‘normal’ things because of the quarantine, I’m still able to take part in sharing a song that can help inspire people to hang in there and look forward to the day that we can go on with our lives without fear.”
The short video highlights the value of simple connections that truly matter. This part of technology has been available to us even before ECQ time but we tend to appreciate it more now as we rely more on the internet to reach out to our loved ones and friends.
Aware of the limitations of the current situation, Pangan shared, “People seem to view the song as a shout-out to one another, at a time when we can’t hug or even shake hands but nevertheless try to unite in stopping the spread of the virus.”
The singer and stage actor also recalled the first time he recorded “Salamat.” “The main guitar chords were inspired by another song of The Dawn called ‘I Stand With You.’ It’s a case of one song giving birth to another. When we (The Dawn) created this song, we wanted it to express hope in any situation. Thus, the original lyrics went: ‘Sa lungkot at kaligayahan/Tunay na kaibigan, kasamang maasahan.”
Making the song’s message even more resounding, he recalled The Dawn intending the song to serve a bigger purpose: “We hoped it would truly inspire people. Me and my bandmates in enjoy creating songs that offer a glimmer of hope because it inspires us to go on living as well.”
For Smart, the network has been solidifying its commitment to keep people connected at a time when keeping in touch matters most. “It is during these uncertain times that we strengthen our commitment to bring Filipinos together through digital technology,” said PLDT-Smart Chairman and CEO Manny V. Pangilinan.
The video, MVP added, also touches on a critical position to be of service during these uncertain times. “’Salamat’ reflects our sense of gratitude for being in this crucial position to serve and enable Filipinos to make the most meaningful connections despite many challenges.”
With the launch of the video, the PLDT-Smart Foundation (PSF) and Smart introduced a Text-to-Donate drive for COVID-19 frontliners that enables Smart, TNT, and Sun customers to contribute using their prepaid load or donations charged to their postpaid account. Aside from health workers and other frontliners, the target beneficiaries include communities that are hard-hit by the pandemic and the quarantine that coerced the world to put a stop on everything, including livelihoods.
This Text-to-Donate platform millions of its customers across the Philippines to unite for a good cause, just by sending a simple text message. To donate, Smart, TNT, and Sun subscribers simply have to text DONATE<Space><Amount> and send it to 3456.
Subscribers may donate in the amounts of 10; 25; 50; 100; and 500.
For example, to donate an amount of 10 pesos text: DONATE <Space> 10 and send to 3456.
The donation drive will run from April 22 to July 16, 2020.
Follow Smart Communications on Facebook and @livesmart on Instagram and Twitter for more details.