BOSTON, Massachusetts—In a recent move, global athletic leader New Balance unveiled the latest installment of its global “We Got Now” campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka and the newest artist to join the brand’s army of ambassadors, Grammy-nominated artist Jack Harlow.
The video features a series of three vignettes, one highlighting Harlow and Leonard, the second showcasing Sterling and Saka, and the last focusing on IU. These are the faces shaping the ‘now’ in the worlds of sport and culture, and the new spot is intended to highlight the joy of their craft in everyday moments – not just when they’re on the world’s biggest stages.
Images courtesy of New Balance
New Balance is a firm believer in the power of now, and “We Got Now” is a rallying cry for a global generation to fearlessly redefine themselves in pursuit of their passions. Now is the time to energize culture and create positive action, without waiting for permission.
Through its relationships with athletes and ambassadors who aren’t afraid to change the game, challenge the system, and encourage others to do the same, New Balance strives to empower everyone to live life on their own terms, always in the now.
Images courtesy of New Balance
“Through the continuation of our ‘We Got Now’ campaign, New Balance is challenging our ambassadors, athletes, and fans to come together in fun and meaningful ways,” says Chris Davis, CMO and Sr. Vice President of Merchandising.
“When we allow ourselves the freedom to play in settings authentic to ourselves, there’s a liberating energy that comes from moving our bodies, showing off our skills, and doing something-whatever it may be-that we truly love.”
This latest installment of the ‘We Got Now’ campaign was born out of the concept and produced with VMLY&R, a global full-service marketing agency based in New York City.
Watch the campaign here:
‘We Got Now’ will live globally on NewBalance.com and on New Balance’s social media channels, as well as media placements throughout 2022. To learn more about the latest We Got Now campaign, visit newbalance.com.