GLOBAL NEWS—Tapping into the next generation’s love for playfully remixing nostalgic references through creative self-expression, Coach introduces “Feel the Wonder,” a holiday campaign featuring Jennifer Lopez, Zoey Deutch, and Chan-young Yoon. The campaign, shot and directed by Anton Gottlob, is a lighthearted celebration of the child in all of us, capturing the season’s delightful, innocent sense of wonder while highlighting the house’s Winter 2022 collection.
“Feel the Wonder” captures the Coach Family in larger-than-life scenes that feature the holiday season’s spirit of warmth, joy and embracing your inner child. Featuring scenes where the cast plays in the snow, jumps on the bed and unwraps presents, the campaign showcases the house’s new Heart bag and Tabby and Studio bags, along with Winter’s 2022 ready-to-wear inspired by Stuart Vevers’ vision of timeless American heritage juxtaposed with the attitude of counter-culture.
Images courtesy of COACH
To celebrate the holiday season, Coach also unveiled its first virtual shopping destination. Inspired by a vintage Coach store, the immersive experience allows guests to move throughout themed rooms, shop the holiday collection and play a game with Rexy, the house’s mascot, to unlock special prizes.
Additionally, visitors will have the opportunity to shop via livestream videos alongside friends and influencers. The virtual store, which is hosted by experiential e-commerce platform Obsess, will include well-known Coach designs like the Tabby and Rogue, as well as a section just for party bags for the holidays, new giftable products, and a special Rexy line.
‘Feel the Wonder’ of the season with Jennifer Lopez, Zoey Deutch, and Chan-young Yoon through this campaign:
To see the campaign and full Winter 2022 collection, visit Coach’s holiday virtual store here.