GLOBAL RELEASE—Tommy Hilfiger, owned by PVH Corp, introduces Kendall Jenner to the Tommy family in its Spring 2024 campaign. Alongside five close friends, Kendall embodies the essence of Los Angeles’ boundless blue skies, exuding warmth and authenticity, capturing the ultimate spring lifestyle through a red, white, and blue lens.
“Tommy brings timeless classics into the modern era,” says Kendall Jenner. “Each year, he revitalizes essentials like the Oxford shirt, blazer, and polo, infusing them with freshness and innovation. I’m thrilled to join him on this journey of redefining Classic American Cool, and celebrating friendship.”
“I’ve witnessed Kendall’s remarkable ascent in the fashion industry,” says Tommy Hilfiger. “She embraces friendships as family, radiating optimism and warmth not just in her style but also in her connections. Her spirited outlook continues to inspire me to create iconic American style for the next generation.”
Image Courtesy of Kendall Jenner.
The campaign features Kendall’s close friends, including musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high-school friend Hannah Logan. Renell Medrano captures the tight-knit group in upbeat moments, showcasing preppy modern classics.
Image Courtesy of Kendall Jenner.
Images Courtesy of Kendall Jenner.
The Spring 2024 collection focuses on perfecting American icons, offering effortless essentials in red, white, and blue. With a nod to the brand’s preppy heritage, the collection seamlessly blends ease, optimism, and tailored elegance. Sporty yet refined, iconic pieces like the polo are reimagined into versatile forms like the polo dress. Chinos, Oxford shirts, and the classic trench coat are updated with contemporary silhouettes and premium fabrics.
The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners. Join the conversation on social media using #TommyHilfiger, @TommyHilfiger, and @KendallJenner.