Jennie Breathes Life to the Relaxed Simplicity in Calvin Klein’s Spring 2024 Collection

Brand & Campaigns

GLOBAL CAMPAIGN—Calvin Klein unveils the captivating finale of its Spring 2024 campaign, starring global brand ambassador and music sensation Jennie, of the K-Pop phenomenon, BLACKPINK in Calvin Klein Underwear and Jeans.

Shot by Mert Alas, the campaign amplifies Jennie’s playful confidence, infusing Calvin Klein’s iconic underwear and jeans with her distinct pop energy, elevating each style to icon status.

Image Courtesy of Calvin Klein.

The Intense Power underwear introduces bold iterations of the Calvin Klein logo, while sensual minimalist lingerie offers expressive, seductive comfort. The ’90s Straight Jeans exude effortless, nostalgic style with a loose fit perfect for spring and beyond. This season’s collections embody relaxed simplicity, updating classic designs with a timeless, youthful attitude.

Images Courtesy of Calvin Klein.

Calvin Klein’s Spring 2024 campaign explores the brand’s universe, spotlighting top talent as they embody the bold confidence synonymous with the Calvin Klein lifestyle.

The campaign and collection debuted on February 27, on Jennie’s campaign content will unfold on @calvinklein social channels throughout the week and grace prominent out-of-home placements worldwide.