Pharrell Williams launches bold, new campaign, Now Is Her Time, aimed at promoting female empowerment across the world through the power of representation and bold voices. William’s latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them.
Honing in on the zeitgeist of our times, Now Is Her Time is a call to action for the 21st century. The campaign utilizes Pharrell’s platform to amplify the voices of women making waves across a number of issues and perspectives.
The women featured range from activists to artists and the topics they champion are rooted in gender, sexuality, sexual rights, race, and equality. The campaign is lensed by legendary photographer Collier Schorr, whose portfolio of work explores the themes of gender, sexuality, and identity.
Featuring changemakers such as Patrisse Cullors, community organizer and co-founder of Black Lives Matter; Nadya Okamoto, nonprofit leader and founder of period.org; singer-songwriter Syd; writer, director and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sunny; models Isabela Rangel Grutman, Sara Cummings, Kadija Diawara; and dancers Sheena Cain and Sophia Parker.
The adidas Originals by Pharrell Williams ‘Now Is Her Time’ pack is a new unisex collection of apparel and shoes for adults, juniors, kids and infants that stand for women’s rights — featuring a democratic offering that promotes choice and options for individuals. A depth of color-ways like never before, the range includes favorite silhouettes, Solar HU, NMD, BYW and the Adilette, a new silhouette to the HU collection.
Now is her time to be powerful. Now is her time to run the world. Now is her time to teach us all. Now is her time to equalize the playing field. Now is her time to stand up for her right to choose. Now is her time.