Crooner and award-winning music producer John Legend and pop rockstar Adam Levine make a resounding call to all the dads in the world to #LovetheChange in a new campaign for diaper brand Pampers, which premiered during the Superbowl.
The 40-year-old celebrity dad is joined by his kids, where he is shown serenading his 8-month-old son Milo, with the help of his two-year-old daughter Luna, during diaper duty. His wife, Chrissy Teigen then joins the family later on. The pair has long been endorsing the diaper brand.
In a post on Instagram, he wrote, “Tiny audience… big impact.”
Levine, the frontman of rock band Maroon 5, who then headlined the sporting event’s famed half time show, appears, also serenading his own child Gio Grace to supermodel Behati Prinsloo.
In his post, the performer noted, “Every dad knows diaper duty is a [rite] of passage.”
The Love the Change campaign encourages men, through the diaper commercial, to abolish stereotypes with the message that there’s no shame in being hands-on dads, even through a seemingly “simple” task of changing a diaper. This is poignantly depicted by a chorus of baby-strapped dads who back the singers in the #StinkyBootyDuty song, of note is a gay couple singing along in the group.
More and more mainstream ads are putting on an effort to bring across a message of change in the concept of gender roles in society. One of the recent ones of which is the controversial ad for global razor brand Gillette that brought about a widespread call for men to inspire one another to be better.
With this, the viral Pampers ad proves to be more than just a light-hearted commercial for a diaper brand but a subtle call for men to embrace their nurturing side.