Japanese global apparel retailer UNIQLO’s graphic T-shirt brand UT recently launched the “RISE AGAIN BY VERDY UT” Collection–a fun and funky collaboration with graphic designer VERDY, who has been making the rounds recently with his street scenes.
Released last June 17, the collection marked the first collaboration between UNIQLO and VERDY with a theme that revolves around positive and happy thoughts that the famed designer wants to convey to women around the world.
Graphic designs with positive messages such as “Break the Mold,” “Live Fast, Live Long,” and “I’m the Luckiest” presented in VERDY’s signature typography, coupled with boxy, oversized silhouettes, complete a special collection that perfectly matches the current mood. For the collection, VERDY directed the creation of the visuals, along with long-time friends NIGO and Emma.
VERDY commented, “Just when I was thinking that I wanted to share my graphics more broadly, I was approached by UT Creative Director NIGO. I thought that UT would be a good way to introduce my work to a wide range of people who don’t know who I am, and agreed to the collaboration.”
“We decided to use the older message of ‘RISE ABOVE,’ and in the spirit of aiming to rise higher even when the world changes, we chose the title ‘RISE AGAIN.’ The idea of ‘Break the Mold,’ or pursuing new challenges, is something that I feel all the time. In these and other graphics, I incorporate the messages that occur to me in everyday life.”