MANILA, Philippines—In a recent townhall joined by creative partners, lifestyle and tech media, and suppliers, Canon, a leading innovator in imaging technology, has pushed the boundaries of photography and printing with the recent launch of three new cutting-edge products: the Canon EOS R8, EOS R50, and PIXMA G Series printers.
EOS R8 is a full-frame mirrorless camera, while the EOS R50 is an entry-level APS-C mirrorless camera that boasts smart features for effortless vlogging and content creation. The PIXMA G Series printers, on the other hand, offer high-quality printing at an affordable cost per page.
Here’s a closer look at each of these new releases and what they have to offer for photography and printing enthusiasts alike.
Content Creation Elevated with Canon EOS R8
Key visual courtesy of Canon Philippines
Introducing the latest addition to Canon’s impressive line of full-frame cameras, a compact powerhouse that marries the advanced video and still shooting capabilities of the EOS R6 Mark II, including Canon Log 3 and a 40 fps continuous shooting mode, with the portability of the EOS RP.
This new entry full-frame camera promises to be a game-changer for professional and amateur photographers alike who value both power and mobility in their equipment.
According to Benny Yu, Head and Director of Consumer Imaging and Information (CII) Division, Canon Marketing (Philippines), “The new EOS R8 offers advanced hybrid video shooters with top-notch features like 4K quality videos at 60p and superior imaging quality of a 24.2-megapixel full-frame CMOS sensor that will allow video professionals and serious content creators to elevate their creative storytelling to the next level.”
The EOS R8 provides excellent value for its price to video professionals and content creators who want to take their craft to the next level and need a full-frame camera that can capture source footage suitable for more complex production processes.
A New Vlogging World with Canon EOS R50
Key visual courtesy of Canon Philippines
Next to the impressive camera lineup is the compact and lightweight mirrorless camera that packs a punch named the EOS R50. This latest APS-c mirrorless camera with RF-mount is designed for vlogging enthusiasts, starting content creators, and all visual storytellers seeking an upgrade.
This entry-level camera is equipped with various automated features and fun, creative tools that allow users to effortlessly create high-quality vlogs and images without the need for extensive camera operation. “We are confident that this will again be a crowd favorite amongst everyday vloggers and new content creators,” Yu concluded.
Efficient and Exemplary Work with Canon PIXMA G-Series Printers
Key visual courtesy of Canon Philippines
Canon has expanded its PIXMA Ink Efficient G series lineup with four new refillable ink tank printers – the PIXMA G4770, G3730, G2730, and G1730. These printers are designed to save users money by offering low-cost ink bottles that allow for printing according to actual needs.
With high print yields and affordable printing, the new PIXMA ink-efficient printers increase productivity and minimize ink shortages during printing, making them ideal for both home and small office use. Easy ink refilling and large ink reservoirs are some of the key benefits of this series, ensuring smooth operation for all printing needs.
Designed as highly versatile printing, the series aims to enhance productivity in businesses, academics, and home use. The Canon’s PRINT Inkjet/SELPHY app enables seamless wireless printing, scanning, and copying from mobile devices. Users can monitor printer status, and ink levels, and connect to cloud services. The Easy-PhotoPrint Editor app provides templates for creating postcards, collages, calendars, and business cards on various platforms.
The Windows-specific Easy-Layout Editor app supports editing and content layout for various file types, including documents and web pages. Users can group files with different formats using the Collation Print feature and arrange content in their preferred format with the Free Layout feature.
The PIXMA G-Series printers and inks are now available nationwide at Canon Authorized Stores and online through the Canon Flagship Stores in Lazada and Shopee.
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