MANILA, Philippines— ‘Tis the season once more as Spotify has just rolled out the highly anticipated 2023 Wrapped, creating a social media buzz as users eagerly share their musical highlights. Brimming with fresh interactive features to commemorate their year on Spotify, users can delve into their personalized 2023 Wrapped experience by simply opening the app or visiting Spotify.com/Wrapped.
In a world where reality often blurs, 2023 Wrapped revels in that distinct realm where 574 million Spotify users authentically expressed themselves—through their listening habits.
Image Courtesy of Spotify.
Revamped User Experience
Beyond uncovering your top artists, genres, songs, and podcasts, Spotify introduces new features designed to connect users with the essence of their listening journey.
Images Courtesy of Spotify.
- Me in 2023 spotlights a streaming habit that shaped your musical landscape this year. This personalized experience unveils one of 12 distinctive listening characters that encapsulate your Spotify journey. Examples range from the Shapeshifter (swiftly transitioning between artists) to the Luminary (favoring light and upbeat tunes) and the Alchemist (crafting personalized playlists more than others).
- Sound Town seamlessly matches you to a city based on your listening preferences and shared artist affinity. This feature celebrates the unexpected ways in which listening habits intertwine across communities worldwide, showcasing the diverse musical connections celebrated in the 2023 Wrapped experience.
Elevated Aesthetics for Wrapped Favorites
Spotify introduces a chic makeover for Wrapped fan-favorites, presenting your beloved data stories in a revitalized format unseen before.
Images Courtesy of Spotify.
- The Top 5 Genres story now sports a fresh look with a sandwich-inspired design, providing a visually appetizing showcase of how your top five music genres stacked up.
- Expanding beyond your favorite artists, Top 5 Artists now offers a nuanced glimpse into the months when your listening peaked for each artist. This feature paints a comprehensive picture, revealing the varying vibes that colored your entire year.
- Dive into Your Artist Messages within your personalized Wrapped to hear directly from one of your top artists. Venture into the Wrapped feed for exclusive video messages from a myriad of artists, including Taylor Swift, Jung Kook, Ben & Ben, Shanti Dope, FELIP, and many more.
Users meeting the eligibility criteria can now delve into their personalized 2023 Wrapped experience exclusively through the Spotify mobile app (available on iOS and Android). Additionally, for the first time this year, users can also enjoy the experience via web view on both mobile devices and desktop by navigating to Spotify.com/Wrapped.
Elevate Your Wrapped Adventure
Unleash the vibrant essence of Wrapped and share the excitement with your friends and cherished artists! Explore these enhanced features to amplify your Wrapped experience:
Images Courtesy of Spotify.
- Wrapped Feed: Located on your Spotify Home screen, the Wrapped feed is your go-to destination for all things Wrapped. Dive into the best editorial playlists, snag exclusive merch from your top artists, discover upcoming concerts near you, and much more.
- AI DJ Experience: Activate Spotify’s AI DJ, DJ X, for a personalized Wrapped journey. Let DJ X guide you through the music that defined your year, offering commentary on your favorite artists, genres, songs, and more. This experience will be available during the first week after the Wrapped launch.
- Blend and Share: Extend the joy by inviting your friends to create a Blend. Utilize the ‘2023 Wrapped Top Songs’ filter to merge all your top songs from the year into one collaborative playlist.
- Spotify Sari-Sari Store: Take the Wrapped experience offline at the Spotify Sari-Sari Store in the Philippines. Exchange your Wrapped results for exclusive merch reflecting your musical journey this year. Immerse yourself in the space at SM MOA Main Atrium from December 8-10 to discover surprises and even hear from your favorite podcasters in person. The entire experience is complimentary for all Spotify users, so make sure to visit and revel in the festivities.
Image Courtesy of Spotify.
Furthermore, Spotify has unveiled the Wrapped creator experience tailored for podcasters and artists. By gaining entry to their exclusive Wrapped microsite experience, creators can explore the myriad ways in which their fans engaged with their content throughout the year.
Make sure to explore your personalized Wrapped user experience today and proudly share the receipts of your listening journey. As the mantra goes in 2023: Wrapped or it didn’t happen!