SINGAPORE—ICYMI, Klook, the leading platform for booking travel activities and experiences has just been announced the Official Experience Partner for Taylor Swift | The Eras Tour in Singapore.
As this collaboration has showcased Klook’s innovative approach as one of the first to offer bundles of experiences, dining, hotels, and concert tickets, this unique offering, has set out to redefine the travel experience for concert-goers and sets a new benchmark for comprehensive event packages.
Opening New Doors for Music Tourism
Image courtesy of Klook
“Klook is thrilled to support this tour, which holds special significance as it marks Taylor Swift’s highly anticipated return to Singapore since 2015,” said Sarah Wan, General Manager of Klook Singapore.
“We see the potential of our platform in bridging a gap in the concert space and opening up doors for destinations to tap into music tourism. By leveraging our multi-vertical capabilities to bundle the likes of accommodation and experiences, we are able to provide a solution that enhances consumer value and revolutionises the way concert-goers plan and indulge in their entertainment experiences.”
As part of this unique collaboration, a portion of the concert tickets will be bundled with tourism products offered by Klook, including hotel stays, experiences, dining, and tours. This meant that Swifties are set to get the holistic experience that combines the excitement of the concert with the exploration of Singapore’s culture, iconic landmarks, and immersive activities.
Leveraging Klook’s strength in the Asia-Pacific region, the company will also tap into its vast regional customer base, which exceeds 40 million monthly visitors, to promote the event.
Ending ticket sales to a resounding sold-out success, Klook has released the numbers of this exclusive ticket sales engagement, which completed sales the day it was dropped on the ticketing platform.
Wan highlighted, “We expected immense demand but safe to say that was an understatement with more than 600,000 fans from across the region eagerly waiting in line and willing to spend more than SG$1,700 on our Klook Experience Packages. We are thankful for the patience and support from Swifties around the region and we can’t wait to help them discover and enjoy the most unforgettable experiences when they visit Singapore in March 2024.”
Image courtesy of Klook
Wrapping up the sales for the Klook Experience Packages, below are the following data points that demonstrate this success:
Top five origins from the region
- The Philippines
- Singapore
- Indonesia
- China
- Malaysia
Klook Experience Packages sold-out
- Klook Experience Packages encompass over 40 hotels, distributed across the 12 ticket categories.
- Klook Experience Packages ranged from as low as SGD 542.00 (4 Star Hotels) to SGD 4,977.00 (5 Star Hotels)
- Klook Experience Packages (across both 4 and 5 star hotels) for Cat 1 sold out within two hours
First three ticket packages to sell out
- InterContinental with Cat 1 tickets
- Grand Copthorne Waterfront with Cat 2 tickets
- Crowne Plaza Changi Airport with Cat 1 tickets
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