MANILA, Philippines—In a recent announcement, Listerine copped remarkable success at the Marketing Excellence Awards 2023. The campaign “Mouth Defense” has earned the coveted recognition of two gold trophies in the categories of “Excellence in Communications/Public Relations” and “Excellence in Influencer/KOL Marketing.”
The Marketing Excellence Awards, organized by Marketing-Interactive, is a prestigious annual event that honors outstanding achievements in the marketing industry. Listerine’s “Mouth Defense” campaign stood out among the competition for its innovative and impactful approach to communications and influencer marketing.
The “Mouth Defense” campaign, a collaborative effort by Listerine’s dedicated marketing team and Pulse Communications demonstrated excellence in raising public awareness about overall oral health. The campaign utilized known influencers and key opinion leaders (KOLs) to spread the message and reach a broader audience.
Members of the Listerine and Pulse Communications (Under Ogilvy Group) teams with their gold trophy for the Excellence in Communications/Public Relations category. Image courtesy of Listerine.
(L-R) Ina Chan, senior account manager; Miggy Gamboa, marketing manager for Oral and Self-Care at Kenvue; Alvin Adizon, BOLT management trainee; Kate Lu, account manager. Image courtesy of Listerine.
“We are thrilled to receive this prestigious recognition from the Marketing Excellence Awards,” said Crismer Tiria, associate marketing director at Kenvue Philippines. “The ‘Mouth Defense’ campaign was a testament to our commitment to promoting good overall oral health and hygiene. It was a unique blend of innovative communication strategies and influential partnerships. Winning two gold trophies is a testament to the hard work and dedication of our team.”
The Excellence in Communications/Public Relations award acknowledges Listerine’s ability to effectively communicate its message to the public while establishing a strong brand presence in the market. The Excellence in Influencer/KOL Marketing award highlights the brand’s successful collaboration with key influencers and opinion leaders in the industry.
To know more about the “Mouth Defense” campaign, check out the Facebook page of Listerine here: https://www.facebook.com/ListerinePhilippines/ .