Huggies Cares for Moms of Newborn Babies in this Time of Need

Industry News

MANILA, Philippines – With our current situation bringing to light needs of underserved families due to the COVID-19 pandemic, Kimberly-Clark’s Huggies® brand steps into the fore, distributing over 100,000 newborn disposable diapers to children’s hospitals and maternity wards around Metro Manila.

As the crisis continue to bring challenges to all of us, especially to many moms in the early stages of motherhood, Huggies Philippines continues to be undeterred in lifting the Filipino families’ spirits, even with the slightest form of comfort and care, particularly to new moms in need of support in raising their children.

Since last month, Huggies Philippines has donated over 25,000 diapers to key children hospitals and maternity wards around Metro Manila in an effort to provide comfort and care to new moms raising their babies in these unprecedented times. (In photo: recipients from Pasay City General Hospital and Dr. Jose N. Rodriguez Memorial Hospital.

“Kimberly-Clark has long been a pioneer and trusted expert in baby and child care and we want to assure moms through this difficult period, we will be there for them every step of the way,” said Michael Vainio, General Manager, Kimberly-Clark Philippines. “Through our donation, we look to ensure the accessibility of these necessities to families and babies impacted by COVID-19.”

To date, Huggies Philippines has provided its Huggies Dry diapers to institutions like Dr. Jose Fabella Memorial Hospital, Ospital ng Makati, East Avenue Medical Center, Valenzuela Medical Hospital, National Children’s Hospital, Taguig-Pateros District Hospital, Caloocan City Medical Center, Dr. Jose N. Rodriguez Memorial Hospital, San Lorenzo Ruiz Women’s Hospital, Navotas City Medical Center, Valenzuela Emergency Hospital, Mandaluyong City Medical Center, Champ Hospital Pasig, Pasig City General Hospital, Ospital Ng Maynila, Sta. Ana Hospital, Tondo Medical Center, Pasay City General Hospital, Novaliches District Hospital, Quirino Memorial Medical Center, and Amang Rodriguez Memorial Medical Center.

Proud parenting partner Huggies Philippines has committed to donating a total of 200,000 diapers in the coming months, committed to easing the burden that their hospital partners have faced in securing supplies for its patients. (In photo: recipients from Quirino Memorial Medical Center and Sta. Ana Hospital [banner image]

For most moms, parenthood after childbirth is already an arduous task under normal circumstances, but during this global pandemic makes it all the more taxing. The overwhelming news, worry, and uncertainty around COVID-19, combined with the physical and emotional exhaustion of caring for a newborn can take a toll on one’s health. This brings Huggies to be committed in helping moms and their babies the best way they can as they go through their motherhood journey during these trying times.

“In this unprecedented situation, giving moms and their babies the comfort and care they need is our utmost priority,” said Brian Duruin, Marketing Head of Kimberly Clark Philippines. “We hope to be able to continue to help more moms navigate through the challenges of parenthood during this time and that our donations can help ease the burden of those currently having trouble securing supplies, especially those most vulnerable and underprivileged.

Huggies Philippines placed a concentrated effort to care for the hospitals in the communities it operates in, including Taguig-Pateros District Hospital, Valenzuela Emergency Hospital, and Valenzuela Medical Center.

In total, Huggies Philippines has committed to donating a total of 200,000 diaper packs. Huggies is under the Kimberly-Clark Corporation, a pioneer of trusted baby, child, and feminine care brands. Leading the world in essentials for a better life, the company is doing its part to support the fight against COVID-19 through its donations to medical facilities and non-profit organizations around Metro Manila.

For more information, parenting tips and great offers, visit https://www.huggies.com.ph