MANILA, Philippines—Hepmil Philippines, a tech-driven media company known for the popular digital content platform PGAG, has introduced innovative programs to enhance the skills and capabilities of numerous talents and creators within its network.
As a regional branch of the Hepmil Media Group, which oversees platforms like SGAG and MGAG, Hepmil Philippines’ original content arm engages with over 30 million Gen Zs and millennials weekly across the region. Furthermore, its creator network collaborates with over 800 top digital content creators, collectively generating over 3 billion monthly views.
Image Courtesy of Hepmil Philippines.
Embracing Social Commerce on TikTok
Hepmil Philippines has introduced social commerce solutions, enabling its content creators to diversify their revenue streams. The initiative includes an incubation program focused on enhancing their expertise in social selling and forming partnerships with regional e-commerce brands to bolster their direct-to-consumer endeavors.
Image Courtesy of Hepmil Philippines.
Jel Directo, Country Manager of Hepmil Creators’ Network, noted, “The surging popularity of TikTok Shop in the Philippines provides our creators with a platform not only to elevate their content creation skills but also to expand their monetization opportunities.”
“As this trend rapidly grows in the local market, we have trained our creators in effective live selling, live streaming, and affiliate content building. Through this, we maintain our partnerships with brands pioneering bottom-funnel creator marketing, supporting them in accelerating their test-and-learn efforts,” she added.
Growing the Hepmil Creators’ Network in the Philippines
Hepmil expands its creator community, welcoming talents like Jico Umali (Jiconyo), Pipay Kipay, and Adam Alejo. This diverse lineup, featuring a homegrown PGAG creator, a TikTok sensation, and a popular YouTuber, showcases Hepmil’s ability to support brands in crafting engaging and meaningful content.
Image Courtesy of Hepmil Philippines.
With a keen understanding of local culture, Hepmil and its partners pioneer communication strategies tailored for the mobile-first generation, enabling brands to make authentic connections through seamlessly integrated and entertaining content.