Chasing Melodic Dreams: UMG Philippines Inc. Welcomes The Voice Kids Season 5 Champion, Shane Bernabe

Industry News

MANILA, Philippines—Dubbed the “Kiddie Pop Rockstar of Laguna,” Shane Bernabe’s journey has now reached a momentous milestone as she officially joins Universal Music Group (UMG) to ignite her career in the OPM scene. From a sea of talented aspirants, the young songstress emerged as the standout under the guidance of Coach Bamboo on The Voice.

Overflowing with gratitude, Bernabe expresses, “I feel thankful and grateful because before, I only dreamed of joining a big singing competition, and now it’s here, I’ve achieved one of my dreams.”

With an undeniable stage presence and a powerful voice to match, Shane is poised to transcend The Voice stage and embrace new horizons. Joining the illustrious ranks of UMG, which boasts luminaries like Yeng Constantino, Moira Dela Torre, Zack Tabudlo, and fellow The Voice Kids alumni, Juan Karlos, she enters the coveted circle of the OPM industry.

L to R: CHRISTINE ALONZO (UMG Philippines Inc., Head of Artist Management), JONATHAN MANALO (ABSCBN Music, Creative Director), ENZO VALDEZ (UMG Philippines Inc., Managing Director), JOYCE LIQUICIA (ABSCBN, Business Unit Head The Voice Kids), SHANE BERNABE (The Voice Kids Season 5 Grand Champion), DANI TIONGSON JR. (ABSCBN, Associate Producer The Voice Kids), OLIVE ZARATE (ABSCBN, Executive Producer The Voice Kids), LLOYD OLIVER CORPUZ (UMG Philippines Inc., Head of Domestic)

Image Courtesy of UMUSIC PH.

Reflecting on her momentous career move, Bernabe reveals, “This is a dream turned into reality. Having this kind of family, the UMG, will guide and help me grow more in singing.”

While basking in the glory of her triumph, Shane remains grounded, acknowledging that there’s much more to learn and experience. Taking it one step at a time, she envisions a future filled with captivating song covers, duets with esteemed artists, and even songwriting as she navigates the enchanting world of the industry alongside UMG’s guidance.

As Shane Bernabe shines brightly on the OPM stage, her aspirations intertwine with the stars, setting the scene for an exciting chapter in her musical journey.

Reaching for the Stars

 to R: ENZO VALDEZ (UMG Philippines Inc. Managing Director) & SHANE BERNABE (The Voice Kids Season 5 Grand Champion)

Image Courtesy of UMUSIC PH.

At a tender age, Shane holds music close to her heart, recognizing its immense power, especially when she takes the stage.

“For me, music is an art that lets you express yourself. It helps me focus while studying, and creating music allows listeners to feel not just the song but its profound meaning.”

Remaining Grateful

Winning a grand competition is a cause for celebration, yet for the child star, it also means reflecting on her journey and embracing a future where she crafts music on her terms. This seamless integration of music into her life brings her immense joy.

“I take delight in my craft, infusing my singing with personal twists to express myself. Balancing my academic commitments with this big blessing of singing is an achievement I’m proud of. Ending the school year with honors was gratifying.”

As the OPM industry looks ahead, it finds promise in fresh talents like Bernabe. With youthful enthusiasm and a powerful voice, Shane is set to enrich the country’s vibrant pop-rock scene.