MANILA, Philippines—NutriAsia Inc. (NAI), the Philippines’ leading condiments and sauces producer, recently introduced the NutriAsia Husay Awards, a tribute to exceptional marketing communication achievements and the dedicated teams behind their success.
Rooted in the concept of “Husay,” meaning skill, quality, and extraordinary effort, the Husay Awards celebrate marketing campaigns driven by innovative, agile ideas, impactful messaging, and exceptional execution. These campaigns have not only resonated across the industry but have also delivered significant business growth, whether through increased market share or industry-shaping impact.
Image Courtesy of NutriAsia.
James D. Lim, Senior Group Category Head for Corporate Marketing and communications, shared, “The Husay Awards hold special meaning because the winners are our colleagues who understand the immense effort invested in these remarkable campaigns that have translated into tangible business growth.”
The inaugural awards event, held at the Westin Manila, was graced by the NAI Leadership Team, employees from the Corporate Communications and Marketing departments, and distinguished industry leaders who also served as judges.
“We take great pride in the exceptional work our team members have produced this year, going above and beyond to contribute to our business growth,” emphasized Lim. “The Husay Awards align with our MERIT values and our commitment to fostering a culture of excellence at NutriAsia, an expectation we hold for every employee. We eagerly anticipate honoring more outstanding teams and their high-performing marketing initiatives.”
The Husay Awards exemplify NutriAsia’s commitment to acknowledging exemplary performance, recognizing the hard work that has significantly contributed to the company’s success and its beloved brands.
Manny Gonzales, Ogilvy Consulting and Innovations Lead, expressed his honor in being a judge for the inaugural Husay Awards and applauded the exceptional work produced by talented teams. He remarked on NutriAsia’s commendable dedication to celebrating local talent, particularly in light of the outstanding campaigns that have emerged during challenging times.
The Husay Awards represent a notable endeavor to recognize and honor the dedication and talent driving NutriAsia’s continued success. As they prepare for future editions of the awards, the company remains committed to celebrating and rewarding the exceptional work of its marketing teams and individuals.
Cheers to the 2023 1st NutriAsia Husay Awards Winners:
- BEST EQUITY CAMPAIGN: Papa TK launch
- BEST TACTICAL CAMPAIGN: Jufran Srirachafy Manila
- BEST MULTIMEDIA CAMPAIGN: DPV Datu Putips
- BEST IN DIGITAL EXECUTION: UFC Soups Beat My Bits
- BEST ACTIVATION: NutriAsia EcoStation
- CAMPAIGN OF THE YEAR: Datu Puti Vinegar Datu Putips
- INNOVATION OF THE YEAR: UFC Soups (winner); UFC Fun Chow (Honorable Mention)
- BRAND BUILDER OF THE YEAR: Genesis Jarilla
- BRAND OF THE YEAR: UFC Soups