MANILA, Philippines—GrabFood continues to shine a spotlight on local eateries and vendors in the Philippines with its Indie Eats campaign. This year’s theme, “Sarap na Lumalaban,” invites food enthusiasts worldwide to enjoy the culinary creations of Micro, Small, and Medium Enterprises (MSMEs) that can rival chain restaurants.
Indie Eats, an initiative by Grab to support local businesses, has thrived since its debut in 2022, attracting new merchant partners and enhancing the culinary experience for customers.
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Image Courtesy of GrabFood.
This year, Grab has also forged a collaboration with distinguished street photographer Jilson Tiu, aiming to grant select Filipino restaurants an imaginative impetus as they unveil the artistic essence that underscores each delectable creation they present. The Indie Eats x Jilson Tiu campaign empowers small-scale culinary ventures such as Barls Snack Corner, Bebette’s Pancit Malabon, Doble Pares, and Hungry Buns, providing them with an artistic elevation that captures the artistry woven into their culinary innovations.
Image Courtesy of Jilson Tiu.
In August, the Grab App will feature exclusive photos by Jilson Tiu, adding a tantalizing appeal to every Indie Eats order. These captivating images will adorn the profiles of the featured merchant-partners, allowing them creative freedom to integrate these photos across various platforms as they showcase their restaurants and offerings to a wider audience of Filipinos.
Image Courtesy of Jilson Tiu.
Anton Bautista, Senior Director for Deliveries at Grab Philippines, emphasizes the platform’s commitment to uncovering local culinary treasures. By providing community culinary establishments with a spotlight, they’re empowered to connect with a broader customer base. As the Indie Eats program evolves with more enticing food options, Grab continues to leverage its platform to offer its engaged user base a diverse array of culinary experiences.
To explore new culinary favorites and enjoy the captivating Indie Eats x Jilson Tiu photos, users can effortlessly access the Indie Eats icon within the GrabFood tab of the app. Moreover, by placing an order worth Php400 or more through Indie Eats, customers can relish a Php 80 discount on GrabFood until September 3rd.