Michael Kors Screams Pride and Partners with PAPER for Social-First #MKPride Capsule

Rank Magazine
Rank Magazine June 16, 2021
Fashion & Style

MANILA, Philippines — This June, Michael Kors unveils its Pride 2021 campaign, created in partnership with PAPER. The digitally-led campaign stars four queer TikTok content creators wearing pieces from the brand’s #MKPride capsule.

Michael Kors Pride Collection, Group Shot, Photo courtesy of SSI Group, Inc.
Michael Kors Pride Tote, Photo courtesy of SSI Group, Inc.

In the campaign, LGBTQ+ TikTok stars Tyshon Lawrence, Ve’ondre Mitchell, Mad Tsai and Soph Mosca show us their take on the popular transformation videos that have taken over social media, using the #MKPride product capsule as a catalyst for their “glow up” transformations. Using the rainbow products, the stars are able to showcase their personalities and express their authentic selves.

The #MKPride capsule features a range of rainbow-adorned women’s, men’s and gender-neutral pieces. There are shorts and sweatshirts with rainbow heart patches, along with accessories and outerwear in an all-over rainbow striped design. The capsule also includes a special-edition Pride T-shirt, available in both white and heather gray, featuring a distinctive rainbow MICHAEL KORS logo patch.

Michael Kors Pride Tyshon Lawrence, Photo courtesy of SSI Group, Inc.
Michael Kors Pride Ve’ondre Mitchell, Photo courtesy of SSI Group, Inc.
Michael Kors Pride Mad Tsai, Photo courtesy of SSI Group, Inc.
Michael Kors Pride Soph Mosca, Photo courtesy of SSI Group, Inc.

All profits from the sale of the special-edition T-shirt benefit OutRight Action International, a leading global human rights organization fighting for the rights of LGBTIQ+ people around the world.