MANILA, Philippines—Levi’s®, the esteemed heritage brand, continues its direct-to-consumer expansion in Asia with the opening of one of its largest stores at SM North EDSA. A remarkable milestone in their strategic growth, this store is set to become the ultimate denim haven for enthusiasts.
Showcasing the NextGen store concept, it offers cutting-edge LED-powered digital features like an illuminated entry archway and interactive in-store panels. Providing an immersive experience, Levi’s® SM North EDSA empowers shoppers to explore, purchase, and personalize their Levi’s® products, celebrating authentic self-expression and individual style.
Image courtesy of SM Retail.
Personalized Style and Tailoring Expertise
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The brand’s flagship store offers an unparalleled selection of iconic products like the iconic 501® line and timeless Trucker jackets, complemented by a style lounge, elevated fitting rooms, and the Levi’s® Tailor Shop. Embracing self-expression, customers can infuse their unique taste and flair into their Levi’s® apparel, whether through embroidery, patches, pins, fabric paneling, and more. The Tailor Shop empowers shoppers to personalize and refresh their garments, reflecting their distinct personalities and individuality.
Said Charisse Chua, Country Manager, Levi Strauss & Co. Philippines “We are pleased to open one of the largest Levi’s® NextGen stores in the Philippines at SM North EDSA, intending to deliver a one-stop, immersive, high-quality shopping experience that will resonate with fans of Levi’s® – both new and existing.”
Image courtesy of SM Retail.
“We remain committed to delivering top-notch products to savvy consumers in the Philippines. As one of the largest malls in the country, SM North EDSA is the ideal home for this store, serving as a great location where Levi’s® can continue to cater to the evolving needs of the modern Filipino shopper.” Jeffrey Lo, Senior Vice President and Business Unit Head of SM Retail, one of Levi’s® franchise partners in the Philippines added.
Levi’s® reaffirms its commitment to Asia with the opening of the SM North EDSA store, embracing its direct-to-consumer strategy. As a premium destination offering top-notch shopping experiences worldwide, Levi’s® continues to diversify its offerings across regions, apparel categories, and distribution channels, catering to customers with timeless, well-crafted apparel.
Image courtesy of SM Retail.
Discover your style at the new Levi’s® store, Level 2, City Center, SM City North EDSA. SM Advantage Card holders enjoy an exclusive 10% promotion from July 20-23.