MANILA, Philippines—TUDOR boasts a rich legacy in motorsport, having supported winning teams since the late ’60s, culminating in recent success in the IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR returns to the track.
Joining forces with the newly established Visa Cash App RB Formula One Team, TUDOR brings its legacy to the pinnacle of motorsport. With drivers Daniel Ricciardo and Yuki Tsunoda at the helm, the team undergoes a radical transformation, embracing TUDOR branding throughout, from the livery to the race suits, as it embarks on a journey to become a Formula 1 front-runner.
Image Courtesy of TUDOR.
CEO Eric Pirson emphasizes TUDOR’s daring spirit, echoed by Visa Cash App RB’s readiness to challenge the norms in the upcoming season. Peter Bayer, CEO of Visa Cash App RB Formula One Team, expresses excitement at welcoming TUDOR to the team, highlighting the alignment in ethos and commitment to excellence.
The partnership underscores TUDOR’s “Born to Dare” philosophy, reflecting a shared vision of pushing boundaries and embracing challenges. TUDOR’s decision to support Visa Cash App RB signifies a commitment to backing a team with a fighting spirit and a drive to excel, resonating with their approach of daring to try something new.
As the 2024 Formula 1 season approaches, TUDOR is poised for action alongside the Visa Cash App RB Formula One team, ready to tackle the challenges ahead with full throttle determination.