MANILA, Philippines—Proving its creative prowess, rising designer label .ARCHIVES makes waves as it launches its first international pop-up event in Tokyo, Japan. Known as .ARCHIVES at H4LO, this pop-up marks a significant milestone in the brand’s expanding global presence.
.ARCHIVES has swiftly become a fixture in Tokyo’s fashion scene with consecutive shows since its establishment in 2022. Transitioning from runways and digital screens, they bring a tangible retail experience to the streets of Harajuku with “.ARCHIVES at H4LO,” showcasing not just talent and innovation but also serving as a source of pride for Filipinos.
Image Courtesy of .ARCHIVES.
Designer Ellis Co and brand creative director Reika Mayani lead the charge, connecting Tokyo to Manila through a collaboration with the fashion consignment store H4LO. The pop-up event took place at H4LO’s store in Jingumae, Shibuya on December 1 and 2.
“After our recent runway shows, we’re shifting gears to make .ARCHIVES more accessible. We’ve been searching for Japanese stores to consign the brand for a while, and when we visited H4LO for the first time, it just felt right to host our first pop-up here, especially since they cater to and host more emerging, offbeat brands like ours,” shared Ellis Co, .ARCHIVES founder, and designer.
Images Courtesy of .ARCHIVES.
.ARCHIVES at H4LO revealed a ready-to-wear collection, showcasing tees and hoodies. Highlight pieces like the Fang Crop Blazers and Shuri Hakama Pants took center stage, embodying the brand’s futuristic aesthetic. Guests enjoyed exclusive giveaways and in-store discounts.
“The pieces we brought showcased a perfect blend of our mainline and ready-to-wear garments, and we even crafted an exclusive tee to commemorate our inaugural pop-up with H4LO,” shared Co.
Images Courtesy of .ARCHIVES.
The pop-up event concluded with an exclusive party hosted by H4LO at their Harajuku store, featuring an impressive lineup of Filipino DJ acts. Nix Damn P! of Very Done and Steelo of Mango Room Studios curated the perfect beats, creating an electrifying atmosphere throughout the night.
As .ARCHIVES leaves an indelible mark on Tokyo’s fashion scene with its debut international pop-up, the brand remains steadfast in its broader vision — spotlighting Filipino fashion, celebrating creativity, and forging a path for .ARCHIVES into the future.