MANILA, Philippines—adidas introduces SWITCH FWD, reaffirming its dedication to innovative excellence for runners. The shoe boasts a groundbreaking EVA compound midsole with precisely engineered voids that compress and release, translating weight into propulsion and propelling athletes of all levels forward with each step.
This cutting-edge design delivers a distinctively smooth and forward-focused running experience. The soft EVA compound midsole, in harmony with the TPU plate, guarantees a stable and cushioned transition across the forefoot and midfoot during forward motion.
Image Courtesy of adidas.
Mili Seiffert, Global Product Manager at adidas Running, shared, “We are constantly exploring innovative approaches to revolutionize our design processes and provide tangible advantages to our community, be it elite athletes or everyday runners. Converting weight into forward motion may sound straightforward, but it has been a complex journey. Years of extensive testing with athletes at all levels have brought us to this point. It’s a remarkable feat of innovation, showcasing our unwavering commitment to advancing running shoe technology.”
Additional features of the new SWITCH FWD include a lightweight Continental™ outsole, providing runners with enhanced grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, strategically featuring breathable windows in the forefoot and midfoot.
Images Courtesy of adidas.
The shoe debuts in a primary white and silver violet colorway with lucid lemon highlights for women, and a primary white and wonder blue colorway for men with lucid lemon accents.
SWITCH FWD is priced at PHP 8500 and is available through the adidas app, online at https://www.adidas.com.ph/running, and in physical stores.
Join the conversation on Instagram, TikTok, and Twitter using #SWITCHFWD @adidasrunning.