MANILA, Philippines—Lacoste celebrates unrivaled flair and unstoppable energy as it proudly unveils the all-new L003 Neo at its freshly established Foot Locker, Glorietta 3 shop.
During the launch, professional volleyball player Dennise Lazaro-Revilla wore the L003 Neo in Neon Yellow, rapper Al James wore the All-black colorway, and model Jessica Yang wore the Monochrome Pink colorway.
Al James, Dennise Lazaro-Revilla, and Jessica Yang in Lacoste L003 Neo Sneakers. Image courtesy Lacoste
The immersive event perfectly showed the footwear’s multiple character, challenging fashion standards while demonstrating its adaptability via a virtual catwalk, tennis, and rhythm game.
A twist on a concept shoe pioneered on Lacoste’s runway, now available to all. The L003 Neo nods to the pioneering achievements of founder Rene Lacoste, all whole breaking rules about how fashion and sport can and should mix. It is a fresh vision for the future that takes the conversation somewhere totally new. L003 Neo is a boundary-breaking moment, an inspiration for a new kind of sneaker.
A key inspiration comes from the tennis ball – which bounces across lines, across divisions, across time, always moving, pinging its way around the court, to embrace constant change, constant innovation, bold acceptance, radical modernity. The shoe is similarly energetic – moving from court to street, from sport to fashion, from what came before to what comes next.
This dynamic lifestyle sneaker has a neoprene and mesh upper, intricate lace fastening, eye-catching perforations and bold Lacoste branding on the side. Furthermore, the crocodile sparkles from the side heel. The shoe is supported by a contemporary thick outsole. The L003 Neo is available in a hero colorway of neon yellow, which pays homage to the liveliness of the tennis ball as well as Lacoste’s long history as a sports leader. There are also a variety of additional colorful and sleek alternatives, such as fashionable monochromatic pink and turquoise for ladies, and traditional tones, such as all-black and timeless khaki for men, to provide maximum choice.
The shoe comes to life in a vibrant campaign starring L003 Neo ambassadors, Jeon Somi and Pak Jinyoung. Jeon Somi, also known simply as Somi, is a famous K-pop singer. She made her solo debut in June 2019 with immediate international success. Pak Jinyoung is undoubtedly a rising supermodel. He covers top fashion magazines and has been part of a luxury brand’s campaign. Both are on the move, bouncing, speeding, shining. They encapsulate the dynamism and youthful vitality of the L003 Neo. The campaign let us dive in a material world where expands L003 Neo materials to create a tactile landscape for Somi and Pak Jinyoung to move and explore within.
Image courtesy Lacoste
Lacoste dare to play boldly and uniquely when it comes to uniting fashion and sport. The new L003 silhouette merges the best elements of both worlds, clashing and mixing details, references and heritages into new and surprising shoes, designed for modern living. The goal is redefining codes and embracing fashion, all while celebrating the technical brilliance of sportswear and the culture of the court. With the L003 Neo, there is the comfort of performance-wear, and, simultaneously the character and conceptuality of high fashion footwear. It is an amplification of Lacoste’s values; fashion, tennis, culture, style, design, endless modernity, constant rule-breaking.
The L003 Neo offers the creativity of the runway in a practical, versatile every-day sneaker; ready for the streets, and for modern living. The L003 Neo is the best expression of Lacoste’s pioneering approach to uniting fashion and sport. A story of fashion, creativity, culture, wrapped in a bold, elevated, modern product.
The L003 Neo is available in Lacoste stores, Lacoste is exclusively distributed by Stores Specialists, Inc., and is also located at Central Square in Bonifacio High Street Central, Alabang Town Center, City of Dreams, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 5, Newport Mall, Okada, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Solaire, Trinoma, UP Town Center, Waterfront Cebu, Ayala Center Cebu, Abreeza Davao, SM Davao, Veranza KCC Mall General Santos and Zamboanga. Lacoste Accessories is located at Glorietta 4; Lacoste Sport at Ayala Center Cebu; and Lacoste Footwear at Alabang Town Center.
Image courtesy Lacoste
For more info head to their official website or visit their social media accounts on Facebook and Instagram.