MANILA, Philippines—First launched in 1969, the adidas Superstar has become an enduring icon in contemporary culture, celebrated by trailblazing creatives throughout the years. Now, over half a century later, adidas brings forth the Superstar XLG, a bold and updated version designed to empower the next generation of game changers.
Embodying the spirit of self-expression and breaking free from stylistic norms, the Superstar XLG stays true to the original silhouette while re-contextualizing it for the modern era.
Images Courtesy of adidas.
The Superstar XLG features a high-rise look, boasting a leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell toe. This dynamic and refreshed silhouette comes to life through a captivating campaign of short films directed by Maria Sosa Betancor, stills captured by Javier Ruiz, and styling by Ahida Agirre.
adidas Originals Superstar XLG Shoes in Core Black 
adidas Originals Superstar XLG Shoes in Clear Sky 
adidas Originals Superstar XLG Shoes in Blue
Images Courtesy of adidas.
The campaign explores contemporary ‘cores’ such as Cluttercore, Cybercore, and Streetcore, showcasing a diverse cast of creatives who find their unique style through the Superstar XLG as a tool for optimistic self-expression.
Launching globally on July 17th, the adidas Originals Superstar XLG will be available on adidas.com and select retail stores, inviting a new generation to make their mark with this refreshed and iconic sneaker.