MANILA, Philippines—Relationship Goals, a new profile feature on Tinder that lets users specify what they’re looking for, will soon be available. By knowing more about a potential match’s intentions—whether they’re seeking for new pals, a fling, or want to cuff it—members now have more control over who they connect with.
Image courtesy of Tinder
It’s no secret that today’s new generation of daters is changing the dating rules. Tinder’s 2022 Year in Swipe showed that singles are looking for loyalty, open-mindedness, and respect in a match, and embracing casual—yet clearly defined—situationships as the default relationship status.
Recent testing of the feature in select markets showed that more than 50% of members have added Relationship Goals on their profiles—transparency is definitely hot.
“This feature was developed in response to a shift we’ve seen among our members. Young singles, who make-up a majority of Tinder, are increasingly becoming more intentional with who they spend their time with. In fact, 72% of Tinder members said they’re looking for someone who knows what they want,” said Kyle Miller, Vice President of Core Product at Tinder. “Relationship Goals gives members more control over their interactions and allows them to match with more intention, without missing out on a connection they wouldn’t have made anywhere else.”
How it Works:
- Tinder members can tap into their profile settings to choose from six intent options: Long-term partner 💘; Long-Term, open to short 😍; Short-term, open to long 🥂; Short-term fun 🎉; New friends 👋; or Still figuring it out 🤔
- As members are on the app, they’ll be able to see what potential matches have been selected on their profiles and make better connections for all the right reasons.
- Additionally, members will get a reminder each week to check that their chosen Relationship Goals are still what they desire because we are aware of how quickly things can change.
By January 5, 2023, all members will be able to access Relationship Goals, just in time for Dating Sunday, one of the busiest dating days of the year (January 8th 2023). Relationship Goals is already being pushed out to users in several countries.