MANILA, Philippines—Grab remains optimistic about the reliability of its mobility services during the holiday season, thanks to proactive measures aimed at optimizing fleet utilization. Anticipating a surge in demand, especially in December 2023, Grab is prepared for a potential 20% increase, with spikes of up to +45% in the 2nd and 3rd weeks. To address supply challenges,
Grab employs a vehicle maximization strategy to ensure efficient service allocation. Ronald Roda, Chief Operating Officer of Grab Philippines, emphasizes the company’s commitment to prioritizing the experience of passengers, consumers, and partners. Leveraging data and technology, Grab aims to provide a worry-free holiday season for every Filipino, facilitating their participation in the festive celebrations.
Image Courtesy of Grab.
Optimizing GrabCar Fleet Utilization
In its commitment to platform reliability, Grab has implemented various mobility solutions to enhance the utilization of its existing GrabCar fleet. This strategic approach addresses the demand-supply imbalance, with GrabShare playing a key role. Relaunched in Q1 2023, GrabShare is a carpooling service that matches passengers heading in the same direction, providing a shared vehicle option. If unmatched, passengers receive a GrabCar with a discounted fare through the GrabShare Match Guarantee offer. Currently available in Metro Manila and Metro Cebu, GrabShare contributes to a more efficient and reliable platform.
Image Courtesy of Grab.
For passengers arriving at the airport, GrabAirport ensures a reliable booking experience. Collaborating with airport authorities and the LTFRB, GrabAirport offers on-demand ride-hailing services supported by a dedicated Grab fleet for airport pick-ups and drop-offs, addressing the need for safe and transparent airport transportation.
To cater to time-sensitive passengers, Grab introduces Multi-Taxi Type (MTT) booking, allowing the platform to search for vehicle allocation from various mobility options. This includes GrabCar Four-Seater, GrabCar Six-Seater, and GrabTaxi. MTT bookings demonstrate a potential 20 to 30% reduction in allocation time based on pilot runs, ensuring a more reliable and efficient experience, especially for passengers in a hurry.
Image Courtesy of Grab.
Collaborating closely with the Land Transportation Franchising and Regulatory Board (LTFRB), Grab focuses on growing its driver pool to achieve a balance between demand and supply. This year, Grab expanded its fleet by 40% following the opening of new slots by LTFRB.
Amid the Christmas rush, Grab continues onboarding drivers who secured slots from the recent pool of 10,200 TNVS franchises issued in August, activating 4,000 new driver-partners. Proactively growing the driver pool while ensuring safety, reliability, and convenience remains paramount, even during seasonal market changes, notes Ronald Roda, Chief Operating Officer of Grab Philippines.
Providing a Different Mobility Choice
Image Courtesy of Grab.
Homegrown motorcycle ride-hailing company MOVE IT, in collaboration with Grab, is poised to meet the transportation needs of holiday commuters, emphasizing safety, efficiency, and fairness in the motorcycle taxi industry. Positioned as the third player in the government’s motorcycle taxi pilot study, MOVE IT prioritizes road safety, maintaining a 99.999% safety record.
The MOVE IT app offers a crash-free experience and features like Share Your Ride, 24/7 Help Centre, Emergency Response, and VOIP calling, exceeding industry standards. The company’s strategic partnership with Grab ensures a customer-centric approach, providing safe, convenient, and cost-effective rides during the holiday season.
MOVE IT maximizes rider productivity with its Back-to-Back Booking feature, allowing riders to accept new bookings while completing ongoing ones. The company continues to expand its fleet in Metro Manila, Metro Cebu, and Cagayan de Oro while prioritizing rider training and engagement through programs like the MOVE IT Academy.