In the midst of the COVID-19 pandemic, one thing is for sure, the Filipino can still smile. More importantly, Filipinos, when pushed to a difficult situation, can rise up and come together.
Despite the upheavals and disruptions of almost all aspects of life, and despite inconsistencies and uncertainties from those in power, the Philippines has continued to see many acts of kindness, especially at the frontlines–the bold men and women who are in the trenches and are risking their own safety to keep the lives of those who are compelled to stay at home going. And even beneath the masks, the Filipino’s warmth and beautiful smile continues to emanate. This, alone, is worth celebrating.
To pay tribute to this, the Department of Tourism has released a video entitled “Smile” featuring a rework of the beloved 1990’s Eraserheads song, “With A Smile.”
The video salutes the resilient and brave men and women at the frontlines: medical health workers, grocery and convenience store clerks, delivery men, basic services and utility crew members, and the police and military officers who keep us safe.
Directed by acclaimed film and ad director, Joel Limchoc, the video was pieced together from existing user-created videos and photos already posted online in social media and the news media. Much like the DOT’s lauded “It’s More Fun in the Philippines” campaign, it was put together through authentic, 100% crowd-sourced content.
Ely Buendia, who composed “With a Smile” for the legendary band, the Eraserheads, generously allowed the use of his composition. Singer and songwriter Bea Lorenzo provided heartfelt vocals over a sparse, cinematic reworking of the classic anthem. For Lorenzo, part of the video’s subject matter struck close to home, as both her grandfather and father are medical doctors.
“Smile” is a reminder of what remains good in the Filipino. As the familiar tune reaches its uplifting climax, the video reminds every Filipino, “Nothing can take our smile away.”