The ‘McDeliverBack’ Campaign Gives Thanks To Delivery Riders with A Breakfast Fit For Heroes

Brand & Campaigns

MANILA, Philippines — Filipinos have undoubtedly put all their shopping and culinary needs in the hands of delivery riders during the year-long quarantine, with the abundance of transportation restrictions and community quarantines over the past twelve months.

Because of this, on March 16, McDonald’s is paying tribute to those who deliver — the unsung heroes of the pandemic— by giving them a warm breakfast for their unwavering service throughout the year. 

Through the McDeliverBack program, McDonald’s will be celebrating the delivery riders who have unfailingly delivered McDonald’s favorites — and everyone is invited to join by having their McDonald’s favorites delivered between 6AM-10AM on March 16. In doing so, your delivery rider will be treated by McDonald’s to a free Cheesy Eggdesal meal with Minute Maid! 

Photo courtesy of McDonald’s Philippines

“Delivery riders have been our lifeline in these challenging times, and their sacrifices and hard work have made the past year much easier for everyone. As we mark the first year of the lockdown, McDonald’s honors and gives thanks to these delivery riders with a hearty breakfast to start their day,” said McDonald’s Philippines Marketing Director Oliver Rabatan.

You, too, can show your appreciation to your delivery driver for their service.

Order a McDonald’s breakfast on March 16 from 6AM-10AM via McDelivery, GrabFood, or foodpanda to McDeliverBack a delicious breakfast for your delivery rider.

For more information, be sure to follow McDonald’s on Facebook, Twitter, and Instagram.