GLOBAL CAMPAIGN—In a recent display of its brand ethos, Calvin Klein reveals a new Calvin Klein Jeans campaign in Asia starring Thai actor and singer Bright, Chinese-American rapper and singer Mark Tuan, and Thai actress and model Davika Hoorne.
Shot by Mok JungWook, the campaign sees each talent embodying the modern, youthful energy at the heart of the Spring 2024 Calvin Klein Jeans collection. Bright channels effortless confidence in classic 90’s Straight, Standard Straight, Authentic Straight, and Slim Straight Crop denim styles.
Mark Tuan’s relaxed yet refined attitude comes into focus in the 37.5 Body, Body Taper, and Modern Taper jeans. Davikah’s elegance and subtle sensuality are heightened in the Body 5 Pocket Ankle and High Rise Flare jeans.
Images courtesy of Calvin Klein via SSI Inc.
The Calvin Klein Jeans Spring 2024 collection brings a unique style to iconic products and brings the brand’s authenticity into focus for a new generation.
Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.
Images courtesy of Calvin Klein via SSI Inc.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Mall of Asia, Bonifacio High Street, Newport Mall, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada.
Images courtesy of Calvin Klein via SSI Inc.
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