MANILA, Philippines— The latest “Home of Classics” campaign from adidas Originals brings together its iconic Superstar, Gazelle, and Forum franchises for Spring/Summer 2023. The campaign features a diverse cast of trailblazing individuals from different parts of the world, showcasing how communities can push creative boundaries when they come together.
The campaign brings together a diverse group of trailblazing individuals from around the world, such as Lil Dre, Kalya Montoya, and Marcos Montoya from Los Angeles, and Dee Koala, Mzwandile Sithole, and Andile Dlamini from Cape Town’s innovative brand and collective, Broke Wear.
The Superstar, the authentic low top with shell toe; the Gazelle, a low profile classic streetwear staple; and the Forum, the B-Ball status shoe in low top form. Images courtesy of adidas Philippines
By bridging different geographies and cultures and transforming Cape Town into an experimental playground, the “Home of Classics” campaign demonstrates how the power of community can push the limits of creativity even further.
Speaking on the campaign, the next generation skate star and creative pioneer, Lil Dre, explained, “Community means family, loving each other and helping each other out”.
Images courtesy of adidas Philippines
The “Home of Classics” campaign celebrates the cultural significance and community-building power of these three iconic silhouettes, which have been game-changers for decades. It was launched last April, representing a blend of heritage and innovation that crosses borders.