Tune into Christmas Bliss: Joshua Garcia Lights Up GCash’s Latest MV

Brand & Campaigns

MANILA, Philippines—National heartthrob Joshua Garcia teams up with P-Pop sensations Pablo, Josh, Justin, Stell, and Ken in their latest music video, a festive collaboration with financial super app GCash. The group, affectionately known as ‘Mahalima’ by fans, recently unveiled their official Christmas jingle, “We Wish You a Merry GCash,” which modernizes the traditional act of “pamamasko” or “aguinaldo.”

The song emphasizes a larger, more joyful Christmas celebration, encouraging Filipinos nationwide to express gratitude for family and friends with the convenience and rewards offered by GCash.

Neil Trinidad, Chief Marketing Officer of GCash, expressed, “‘We Wish You a Merry GCash’ is a true portrayal of Christmas traditions celebrated over generations of Filipinos, made easier and more rewarding through GCash.” This marks the second Christmas collaboration between the group and GCash, following the memorable “G Pa Rin Ang Pasko” in 2021. For this year’s jingle, GCash and the group collaborated on snappy choreography for the chorus, reminiscent of their signature moves in their smash hit “Gento.”

Images Courtesy of Gcash.

Reflecting on the partnership, the group shared their excitement about expanding Christmas celebrations, especially with those who couldn’t be present during previous gatherings. They highlighted GCash’s role in facilitating Christmas gift-giving, joy-sharing, and preparation for upcoming gatherings, making the festive season inclusive and joyful for everyone, no matter where they are.

Image Courtesy of Gcash.

The music video, featuring Joshua Garcia, premiered on Nov. 5 and has already garnered 6.7 million views on YouTube, capturing the holiday spirit with its catchy and heartwarming vibe.

Ready to elevate your holiday celebration? Download the GCash App from the Apple App Store, Google Play Store, or Huawei App Gallery. Kaya mo, i-GCash mo!