Rihanna’s Iconic Creeper Makes a Triumphant Return

Brand & Campaigns

MANILA, Philippines—Rihanna’s iconic Creeper makes a triumphant return with the Creeper Phatty, envisioned and named by the pop sensation herself. Bolder and more daring than ever, this revamped classic features an oversized design, stacked gum sole, and vibrant pops of color, available in three distinct shades for all ages and genders.

The Phatty represents extra confidence, style, and everything bold, aligning with Rihanna’s vision to reintroduce the Creeper in a culturally relevant and impactful way. The original Creeper, launched in 2015, transformed sneaker culture and earned the title of Shoe of the Year in 2016, solidifying PUMA’s brand impact.

Image Courtesy of PUMA.

Crafted in suede with a padded and debossed formstrip, debossed Fenty logo, laces with gold aglets, and a stacked gum sole, the Creeper Phatty boasts three striking colorways. Rihanna expresses, “We took our OG Creeper and made it bigger and badder– reinventing a classic silhouette that was dearly missed.”

Image Courtesy of PUMA.

As part of Rihanna’s second FENTY x PUMA campaign, shot by Philippa Price, the imagery captures the juxtaposition between a “creep” and a “phatty” attitude, emphasizing the oversized and vibrant elements of the shoe.

Image Courtesy of PUMA.

Maria Valdes, Chief Product Officer at PUMA, notes the universal appeal of the original Creeper and the immense consumer excitement for its return. The Creeper Phatty not only builds upon the beloved silhouette but also expands the offering to the entire family.

The FENTY x PUMA Creeper Phatty will be available from December 1, 2023, at various PUMA stores and online at PUMA.com.