Marian Rivera and Tough Mama Appliances: 5 Years of Unwavering Reliability

Brand & Campaigns

MANILA, Philippines—Long-lasting partnerships are forged on the bedrock of trust and reliability. This truth shines brightly in the enduring alliance between the indomitable Marian Rivera-Dantes, fondly known as the toughest mama, and Tough Mama Appliances, renowned for crafting dependable home and kitchen essentials.

In an event commemorating her illustrious 5-year journey with Tough Mama Appliances, Marian Rivera-Dantes shares insights into her dynamic life as a devoted mother and wife. From her distinctive hands-on approach to parenting as a supermom to cherishing precious moments with her family and crafting delectable meals, Rivera radiates confidence in navigating the intricate tapestry of family life.

Image Courtesy of Tough Mama.

However, Rivera’s world extends far beyond the confines of her home—she also stands as one of the Philippines’ most prominent stars. Recently, alongside her charismatic husband, Dingdong Dantes, Rivera captivated audiences with a blockbuster movie that captured the nation’s heart. Yet, amidst the allure of fame and fortune, Rivera remains firmly grounded in her commitment to family values, exemplified by her enduring partnership with Tough Mama Appliances.

When asked about her favorite Tough Mama product, Rivera enthusiastically endorsed the brand’s latest rice cooker, emphasizing its indispensable role in her family’s daily life: “Rice is life!”

Image Courtesy of Tough Mama.

For five remarkable years and counting, Rivera and Tough Mama’s CEO and Founder, Carol Yao, have fostered a partnership that reflects mutual growth and unwavering commitment. Yao envisions Tough Mama Appliances to continue innovating and introducing appliances that blend beauty, utility, quality, and affordability, catering to the masses.

Image Courtesy of Tough Mama.

The exclusive gathering held at 1120 House in Makati City, celebrating Rivera’s 5-year tenure with Tough Mama Appliances, also marked a significant milestone for the brand as they embraced 2024 with renewed enthusiasm and anticipation for another year brimming with affordable, reliable, and resilient appliances.

Imagine sizzling Korean BBQ nights with the Tough Mama Electric 2-in-1 Griller and Skillet, or the sleek Tough Mama Modern Rice Cooker, boasting an elegant matte black finish that elevates any kitchen aesthetic. Additionally, the remarkable Tough Mama Multi-Function Griller, Sandwich Maker, and Infrared Cooker offer unparalleled versatility and durability in every culinary adventure.

Images Courtesy of Tough Mama.

But here’s the clincher—Tough Mama appliances aren’t just robust; they’re backed by a lifetime service warranty, providing peace of mind for formidable matriarchs like the said actress.

With over a decade of experience, Tough Mama Appliances has firmly established itself as the go-to brand for Filipino moms, offering a comprehensive range of home and kitchen essentials, from rice cookers and kettles to electric fans and air-conditioning units.

The gathering served as a poignant reminder of the promising future ahead, marked by continued innovation and brand growth for Tough Mama, Marian Rivera, and their esteemed clientele.