MANILA, Philippines—Grab proudly showcases iconic dishes from its platform on the Nasdaq Tower in Times Square, featuring Pinoy favorites like Jollibee Chickenjoy and Manam Pinoy Sisig.
The billboard not only spotlights these culinary delights but also highlights 51 restaurants from Southeast Asia, emphasizing the diverse flavors available on the Grab platform.
Image Courtesy of Grab.
While Grab has gained recognition for its ride-hailing service, it experienced a significant increase in rides to and from airports in 2022. As awareness of its food services grows among international travelers, this peak travel season presents an opportunity for Grab to establish its leadership in the food space, particularly for North American travelers heading to Southeast Asia—an essential market for inbound travel to the region.
Image Courtesy of Grab.
To assist travelers in planning their trips, especially in unfamiliar regions, Grab has introduced the Traveller Homepage within the Grab app. Covering 33 top tourist cities in Southeast Asia, users can virtually explore a city, search for points of interest, and discover a diverse array of cuisines and restaurants, allowing them to compile a personalized list.
Since its debut in 2021, Grab has utilized this prominent billboard space to acknowledge and express gratitude to Grabbers—its community of driver-partners, delivery partners, and merchant partners—who tirelessly serve millions of consumers across the region daily.