MANILA, Philippines—Coca-Cola Philippines recently brought together thousands of Filipinos for one of their most historic and grandest gatherings ever, the #CokeKAINation event. The Mall of Asia’s open grounds were transformed into a massive picnic area, with hundreds of picnic tables laden with classic and new Pinoy favorite meals, and, of course, plenty of ice-cold Coca-Cola to quench everyone’s thirst—truly a unique Pinoy fiesta.
Filipinos are known for their love of food and festivities, and this event celebrated both. Our culture of pairing meals with ice-cold Coke was on full display, with over 3,000 enthusiastic participants sharing stories and laughter with friends and family. Adding to the festivities were beloved Pinoy artists Darren Espanto, Sam Concepcion, and the rising P-Pop girl group BINI, whose electrifying performances added to the fun and magic of the event. Esteemed influencers Small Laude and Ninong Ry, who are themselves big fans of gatherings and Coke, also graced the party.
Image Courtesy of Coca-Cola.
This event marked a significant milestone and celebrated 111 years of Coca-Cola’s presence in every Filipino family’s mealtime. It reaffirms Coca-Cola’s commitment to making mealtimes magical for Filipinos, no matter how big or small the occasion.
Image Courtesy of Coca-Cola.
Image Courtesy of Coca-Cola.
Adrian Manlapig, Marketing Manager at Coca-Cola Philippines, shared, “Filipinos, especially today’s youth, have a strong passion for food and creating memorable experiences. With #CokeKAINation, we bring together their diverse interests into one immersive experience filled with food, music, and exciting activities, reminiscent of the beloved Pinoy fiesta.”
Image Courtesy of Coca-Cola.
Image Courtesy of Coca-Cola.
#CokeKAINation is part of the global ‘Coke is Cooking’ meals experience platform by Coca-Cola. It aims to celebrate the rich food culture in various markets and enhance people’s dining experiences worldwide. In the Philippines, it leverages consumers’ passions for food, music, and entertainment to create deeper connections.
Coca-ColaTM has long been the perfect companion for meals, whether from restaurants or food stalls, and Coca-Cola Philippines looks forward to sharing more magical meal moments with Filipinos for years to come.